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Hubspot co-founders Brian Halligan and Dharmesh Shah have synthesized, condensed and packaged what I believe is one heck of a book on the new reality of lead generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs is written in a style that makes it extremely accessible to the smallest of businesses and gets my highest recom Read More

New York's Roger Smith Hotel tells Scott Fox's E-Commerce Success Radio Show how they are profiting from online marketing strategies. These are great free online marketing lessons for YOU if your business is looking to expand its real world customer base to make more money online. Read More

3 methods shared on how to post selective Tweets on Facebook Pages from various Twitter platforms. Separate your personal Facebook account from Fan Pages to make it more presentable, while targeting the right audiences. A handy information for marketers. Read More

Keyword research is key to increase traffic to your website. But sometimes keyword research best practices conflict with copywriting, PPC advertising, or visitor conversion goals. How much keyword research is too much? When can you finally STOP doing more keyword research? Best-selling author Scott Fox discusses how to manage your keyword Read More

I was asked this question today, and I think it deserves a little bit of discussion. I will share my take on the subject, and then share the opinions I received from several of my friends on Twitter. Feel free to add your comments. Read More

This video shows how to use Google AdWords to grow your small business. The key is to target the specific customers not only interested in your goods and services but also sometimes those looking for those goods and services in a very specific geographic area. In this presentation from ClickSharpMarketing.com, we look at how paying the fee for pai Read More

Having launched Twitter in Japanese back in April 2008, the micro-blogging giant has accumulated more than 783,000 Japanese users in its portfolio. Out of which, 95% of them tweet via their mobile phone; a statistic that probably inspired Twitter to launch a Japanese mobile site just yesterday! Read More

It used to be that business owners often struggled to afford advertising for their products or services. Google AdWords has changed that by offering an inexpensive way to spread the word. But if you don't do some careful planning, you can easily find yourself spending thousands of dollars with little to show for it. Read More

When Lisa Skriloff, president of New York—based Multicultural Marketing Resources, wanted to attract businesses interested in marketing services as part of a niche marketing effort, she launched a group on LinkedIn, the popular social network. In less than a year, 1,500 people had opted in. “Now I can reach the entire group by posting messages or Read More

How to use Twitter for business is the #1 question I receive. Luckily I found a super presentation that walks you through how to use Twitter for your business, and gives you 20 simple examples of how you can incorporate Twitter into your marketing and promotion today! Read More