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Microsoft has an informative post up on its adCenter blog looking at why PPC numbers and web analytics reports don't always match. While the post is written with Microsoft adCenter in mind, even author Charles Thrasher notes that variables apply to other search engines. Read More

Jerry Kalish of Slate's BizBox divines a few rules for how to survive down times from a recent interview with a professor at Harvard Business School. Read More

In the year leading up to this TED talk, the web tool Twitter exploded in size (up 10x during 2008 alone). Co-founder Evan Williams reveals that many of the ideas driving that growth came from unexpected uses invented by the users themselves. Read More

U.S. budgets can really bring out the passion in people. So much so that it's no wonder it's hard for anyone to agree on how Washington should tax and spend. When it was released on Thursday, the budget President Barack Obama unveiled sparked a war of words all over the capital. The disagreements were so profound, it's almost as if people were Read More

In addition to being an exceptional tool for personal business networking, LinkedIn is also a great place to market your business. Here are five tips to help your business network grow through LinkedIn: Read More

The current economic environment makes marketing professionals' ability to produce desired results—as efficiently as possible—top-of-mind. Knowing what to improve and by how much is vital to establishing realistic performance targets and metrics. This two-part article discusses how to use benchmarking to assess your organization's performanc Read More

The dust has settled a bit on the American Recovery and Reinvestment Act of 2009 - the official name of the recently passed $787 billion economic stimulus package. There are a number of good articles on the package and how it impacts small business: Read More

How's business? Are some businesses doing better than others? Take the BusinessKnowHow.com 2009 Small Business Outlook Survey today. We'll analyze the results and publishing the findings in about two weeks. Feel free to pass the link on to other business owners you know. Read More

A study in Sweden suggests there is a link between management incompetence and poor health of employees. Read More

The Small Business Administration (SBA) will get a beefier post in the Obama regime. Under President Bush, the agency saw its funding fall, was plagued by a host of controversies and lost the prestigious Cabinet level status conferred on it by President Clinton. But Barack Obama is signaling greater respect for the agency. Read More