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Without one you complicate your marketing. And make it more difficult for customers to buy your products or services. A focused marketing strategy is like the glue to make all the pieces fit and work well together. A few simple advantages of having a marketing strategy are: Read More

Google has put so many awesome tools at the disposal of bloggers and small business owners that at times, it’s almost impossible to keep up with them all. Google wants you to succeed with your online endeavors but let’s face it, we all know that they are getting more then their fair share out of th Read More

An early member of the BizSugar, David Siteman Garland has often shared posts including his online show The Rise to the Top here with our community. In this podcast interview with Chris Brogan, David talks about starting and evolving his business and the need to change business models over time. Yo Read More

Is your perception of blogging holding you back. It can be so much more than the written word. Here are some great blog content tips, tools and resources to explore and find the method that is "just right" for you. Read More

Sometimes, we tend to think of the the customer buying experience (and even their earlier experiences when we are nurturing and prospecting) as different from the customer experience, that is, how we treat them after they have purchased. To a customer, it's one continuous experience---with decision Read More

Smart Marketing is about listening, and being helpful and delivering to your market. Here's what dissecting a piece of direct mail can teach you. Read More

Having an amazing Facebook Timeline Banner for your Business Page is a very important part of your social media branding.  It is possible now to really get creative in customising your Facebook Timeline Banner. Read More

There's a fine line between working hard and just working for work's sake. It almost becomes an addiction after a while. If you spend a day doing nothing, or blowing off what you wanted to get done in favor of something else, and you then feel like a failure for the day, that's a good clue you're a Read More

The workforce is full of different types of employees. You have the overachiever who tries to take on a variety of projects at once, the slacker who barely skates by and the average employee... Read More

Todays customer is far better informed than they have ever been, so much so that they are pretty much primed to buy when they come to your store or your website, but are you meeting them where they're at? Read More