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Marketing your brand these days seems to be getting more complex which is not a good thing. To have a thriving profitable business, sometimes the most strategic option is to not embrace what is happening and do the opposite. Eating Lindt chocolate provided an easy example to follow. Read More

Here's a fab tool that allows you to eliminate the repetitive tasks in your business, and no its not all about auto-tweeting etc. It has some really relevant applications for productivity. Read More

After a frantic, but cheery Christmas and an excitable New Year, I thought mmmm, how do I top this? I know, I'll interview Anita Campbell; head honcho of Smallbiztrends, Bloggertone and Bizsugar. Read More

Do I have to tell you haw very, very, very, very, very, very, very, very, very, very, very, very, very, very important it is to proofread your material before you publish? Read More

In an ideal world, the marketing team fully understands how to incorporate SEO into the things they do, but that’s usually a bit too optimistic. Perhaps marketing managers, directors, and executives will realize that they have a significant role to play if they want to get the most out of SEO. Read More

This post is an experiment in order to see how far this entry could travel from my blog "mouth" to other blog "ears". It will be interesting to see if it will result in new "eyes" (readers) to my journal. What is your take on the concept of "word of mouth"? Read More

Blogging frequency is an overrated notion. Find out how to choose the right blogging frequency that fits you and your blog. Read More

We will all probably agree that search engine optimization is very important when building a successful website or blog. We can break search engine optimization into two easy sections, on page and off page optimization.On page SEO is what you do on your site and off page SEO is basically the back l Read More

See what the future has in store for your small business in 2012 with this analysis of 50 predictions and trends for 2012 posts. Read More

As we approach the new year, it's a good time to reflect, re-energize and adjust our business strategy for 2012. Read More