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In this article we look at why the free trial is so important and how it is one of the best ways to market your product. We also run through some of the do's and don'ts when offering a free trial. Read More

The Business Blog is an opportunity to SELL Yourself. So why do so many lack an effective sales-pitch?

It is THE most overlooked component of business-blogging and the BEST way to screw yourself out of the next client! Read More

You might say friends or family or high profile industry people perhaps. This could be true. Do you know for certain? It is a mistake to think that those who influence you must have influence on your customers.Influencers can be important in the different stages of the buying process. Read More

By now you’ve heard all about Google’s newest search phenomena, Google Instant. The big question is how this change will impact your own SEO strategy. Sure, when the news first broke, there were the classic “SEO is Dead” blog posts and articles. But now that the dust has settled, the picture begins Read More

Learn the important of having a creation story when building your brand. An interesting creation story is one of the most important building blocks of a strong brand. Read More

Your customer relationships are the backbone of your business, here are 7 tips to improve the bond between you and your market. Read More

There has been lots written about social media becoming an addiction for people – and indeed there are plenty of guides, videos and tests that support this. But the same can be just as true for companies both large and small, where an addiction or over-obsession with social media becomes more and m Read More

Personal branding for entrepreneurs in many cases is a massive paradox. One one hand, in the authentic, transparent business world we are living in right now, Read More

Achieving in business is not about money. It's about opportunity. If the value is there, if the opportunities are there, the money will not be an issue. It will be a natural by-product. Read More

Don't blog for business. It's dangerous and a threat to your existence. You've been warned!

Higher tax-brackets. Full email inboxes. Less personal time. Missing Seinfeld reruns. With all of these negatives, what fool would even consider blogging for business? Read More