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User-generated content, whether customer reviews or visual praise for your product, can serve as superior marketing collateral.

With this in mind, brands should harness the power of consumers to maximize the impact of social media marketing efforts.

This article will tell you how. Read More

You hear about it all the time on TV news, print magazines, and online articles … a new breach, a new attack, a new threat, a new vulnerability.

So, what is SQL and why is it so vulnerable to attack?

To save you and your company from an equally costly breach, there are five best practices you Read More

Thanks to steadily diminishing middle class wages and recent advances in technology, more individuals than ever are setting out on their own to become freelancers or start their own business.

There are scads of solutions, services, and tools available to the average individual that can help kick Read More

Each marketing project has unique requirements, and so you need a competent guide to what tools are out there, who they're made for, and just they can do.

This guide can help you figure out which ones will best help you keep consumers coming back to your website, build brand loyalty, and make sa Read More

B2B marketing is undergoing a great deal of change, one aspect of which is a dramatic growth in B2B e-commerce, which Frost & Sullivan projects will reach $6.7 trillion in annual revenues by 2020. If you want a piece of that pie, you’ll need a whole lot of engagement.

Typically, those in the B2B Read More

The majority of analytics and tracking tools available on the market today focus on sessions and pages.

Customer Relationship Management (CRM) platforms, on the other hand, focus on data related to specific people.

With this information in hand, you’ll learn more about who’s on your pages, ho Read More

In the big game of marketing, engagement is king. And when small businesses are competing against global corporations with million dollar budgets, small business must create a strategy that levels the playing field.

By measuring the key performance indicators (KPIs), small businesses can see whe Read More

In this post I share lessons I have learned in the past 11 years as an Internet marketer and professional blogger.

Caution: This is a very long post (6,000+ words).

What’s covered in this article?

- Statistics and analysis of bloggers’ income
- Basic guide on how to start a self-hosted bl Read More

In 2016, an effective social media strategy must be about more than just building your brand and generating buzz. It's all about leveraging the power of peer-to-peer influence and thought leadership to your advantage for inbound lead generation. Automating this process can help streamline your inbo Read More

Traffic is the heartbeat of a blog.

The more targeted traffic a blog receives, the more money that blog will likely make.

With that in mind, here are five key things you can do to grow your blog traffic in a way that will help you successfully monetize your blog. Read More