BizSugar.com › User › JamesMcAllister › Voted

Marketing automation is one way small businesses can adequately compete with large enterprises. By automating marketing tasks such as social media and lead generation, businesses with a small staff can accomplish the work that a larger organization can do.

Marketing automation need not be expe Read More

Social media is now a requirement for businesses and as the demand for it grows, so does the cost. So how are small business supposed to keep up with the cost, the technology, and all of the never-ending changes that happens in social media while keeping up with their actual business?

Fortunatel Read More

One of the keys of social media marketing is engagement. Social media marketing is increasingly important, but it’s also hard to quantify the results. It’s also important to note that social media marketing is a long-term strategy that relies on relationship building.

If you want to boost your e Read More

If social media is not delivering the return on investment (ROI) you expect, the problem isn’t the social networks. Just as a blog won’t make money if it isn’t monetized, you can’t expect social media to generate income for you unless you are using it to drive leads and sales. Read More

Everyone is searching for more shares, likes, tweets, retweets, etc. for their content. However, in today’s world of content marketing, relevant shares can be more important than just any share. What do I mean by this? It is all about quality over quantity. It isn’t just enough to have bot accounts Read More

The world of marketing is changing rapidly, to put it lightly.

Unfortunately, some industries have struggled to stay relevant, and they face even more trouble if they continue to stay on their current paths.

These antiquated industries need to embrace a few core marketing strategies, ones t Read More

Many businesses are struggling with social media, because it takes up so much time. This is understandable considering that most businesses not only have their digital marketing to manage, but also have to keep up with all other aspects of their business.

Here is a list of tools that will ease y Read More

How can you create a system to collect and curate all the amazing content out there without losing your content-curation-managing mind?

To help, the author in this post has put together a list of 11 curation hacks designed specifically for content marketers. Read More

Since the dawn of the computer age, companies have sought to fully understand--and benefit from--the various opportunities that collecting and analyzing data can deliver.

Large enterprises were among the earliest adopters of big data mining and analysis, but with the growing availability of scal Read More

With DDoS attacks becoming bigger and more sophisticated than ever before, chances are your business will eventually be the victim of SQL injections, XSS or other volumetric attacks. If you don’t already have an effective mitigation strategy in place, your business may suffer expensive downtime and Read More