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Testing and rooting out bugs are integral parts of any successful application development process.

Contrary to popular belief, application security testing doesn’t need to be an arduous process.

In this post, I’ll introduce five easy steps that will help you to integrate security testing int Read More

Since the original iPhone was unleashed on the world nearly a decade ago, the rise of mobile devices has taken users and the internet by storm.

As this trend progresses, more and more websites that were previously designed as a desktop experience have become mobile optimized to provide the same Read More

Email is crucial to running your business, so how can you cut back?

The following steps go beyond the basics, showing you how to create systems to get organized and keep your inbox in check.

What would you do with a few extra hours every week? Here’s how you can find out. Read More

With over 1.6 billion monthly active users, there is no doubt that Facebook is the place to be when it comes to looking for platforms to scale your growing business. But how can you leverage this dominant social media channel to make the most of your impressive business efforts?

Here’s a list of Read More

The money’s starting to flow into Instagram.

Thanks to the visual social network’s growing active user base, major ROI on direct response advertising, an average annual follower growth rate among brands of 100 percent and new advertising formats and capabilities being rolled out regularly, compa Read More

My small businesses has had some great success with local Facebook marketing. But I've also learned that I can do better.

Isn’t it time we focus the majority of our marketing efforts on gaining real results and not what’s trendy?

Here are three alternatives to social media. Read More

Word-of-mouth is one of the oldest, yet most effective marketing strategies out there.
But how can you truly maximize the impact of word-of-mouth campaigns as part of your business’s marketing strategy?

By effectively leveraging user-generated content (UGC), specifically customer reviews in yo Read More

Any company that plans on making it big needs an arsenal of powerful tools.

Leads, conversions, traffic and engagement are key parameters that measure online success.

There are highly effective technologies available to ramp up the efficiency of every task needed to find clients and close de Read More

With omnipresent WiFi and 3G, increased use of mobile devices and the rootedness of social media in everyday life, today's businesses have a golden opportunity to use these new channels to unlock growth.But the shift in relationships that the new technology makes possible--the evolution from a one- Read More

There’s a great deal of buzz over the digital out-of-home (OOH) advertising industry. Digital OOH is beginning to look a lot more like online media, with the use of attention metrics.
Eye-tracking software and scanning technology make it possible for marketers to see what kinds of ads people are Read More