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Social Media ROI is more than just lead conversion. Businesses that win at social couldn't have invested in social media if they didn't see value in it. So why are they spending so much time, money and effort at social? Read More

It is hardly a revelation if I tell you that most social media marketing today are bullshit. Although not all the time, brands on Facebook make mindless attempts to engage their fans. Have you ever heard of how Blackberry... Read More

Last week, I wrote about handling social media bad-PR situations when other users express their dislike for your attempt to engage them in a conversation.
The timing could not be more coincidental. Read More

The truth is the possibility of making money online is there. It will always remain as an open opportunity for those who would like to venture on it. The capacity to make money online through blogging makes the situation differ from one blogger to another. Read More

Coca Cola's Asia Pacific Regional Director Leonardo O'Grady shares compelling case studies that illustrated 3 lessons that every business should learn in the age of social media during a conference "Creating Advocacy In A World Where Mob Rules - The Coca Cola Story".

So what are the lessons we s Read More

Pinterest has grown to be a major social networking site that has the potential to greatly increase the traffic to any website. Read More

Have you come across instances on Twitter when someone express their annoyance at you for tweeting them? If such situations arise, how do you mediate them? Read More

Content Marketing is the trend, in 2013. If you are a business owner, or a blogger, you might not want to ignore the positive results of content marketing. It boosts your sales, traffic and is, also fun to do. Read completely about content marketing. Read More

Find out how you can use Favourites to measure your twitter's engagement level, and how it can give you hints on what you need to improve on. Read More

Whether your business is just starting or it has been around for 100 years, the need to remain visible is constant.

You need to give today’s consumer a reason to stop at your business. Some have forgotten you exist, others get busy and still others may not realize what changes you may have made, Read More