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A brand can rely on a powerful logo, or it can be a powerhouse without a strong logo. A look at how McDonalds and Zappos build their brands. Read More

As a buyer, do you hate negotiating prices? Always feel like the seller is ripping you off? Well, if you’re a business owner and your business negotiates service rates or product prices with your customers, how do you think they feel?

In this post, we’re going to discuss why businesses in vari Read More

Customer retention can be simple, especially with your most valuable customers. Here is how you can surprise them in a way they appreciate your efforts. Read More

Hi, My company is doing an annual review, and this mini-survey will help me. Do you mind filling one for me? [link] Thanks XXXX - I received the message above in my LinkedIn inbox this morning. It was addressed to two other people. Read More

Filler content refers to basically all kinds of posts that you write and publish just to fill in a gap. Find out whether posting such content every now and then is really a bad strategy! Read More

Quantifying an ROI from social media is only possible after you’ve developed a strategic plan that will make measurement both clear and easy. When it comes to social media “80% of marketers begin with tactics instead of goals” – eMarketer Report. Here’s how to build a social media strategy to ensur Read More

How you should not (and should) measure your social media marketing campaign

This is the first instalment of a two-part series explaining how you should measure your social media marketing campaign. In this series, I will discuss 3 things:

Why do you need to be careful when you measure your Read More

If you are running business blogs and want to start 2013 strong, this blog post can suggest you a New Year resolution for your business blog. Read More

Like any other business, your blog should give its customers a great branding experience. Your customers are essentially your visitors or readers, and the brand experience is the look and feel readers get when they visit your blog, explains Nadia Chaudhry of NadiaChaudhry.com. This post contains Ch Read More

Are you wondering why your customers do not engage with you on Twitter or Facebook? Are you wondering why no one reads your blog even though you pushed the blog posts to all your social networks and paid people to publish them? Yes, your content distribution might be awesome, but your content could Read More