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Creating a business card is the first marketing strategy that we think about when we get a business up and running. It is often the most effective way for people to remember us after we are done networking at an event. If you have a good marketing message to go with the right card you should see success when handing them out. Having a good business card means individuals hang on to them after they meet you and don’t just throw it away. If you have the right business card and present yourself well when meeting people you will be the first person they call when in need of your product or service. Here are some tips for creating a great business card Read More

Twitter can be a great way for you to promote your business, but should you follow everyone who follows you? Well no, but that doesn’t mean you should be a twitter snob and not follow anyone. There are lots of people on Twitter looking to consume the information you put out and vice versa, there are many people that can be a valuable resource for you. However, we need to determine who are really the legit people on twitter vs. the spammers or people that will add no value. Here are a few things that you can look at on twitter to decide if that person is worth a follow from you.
Question Of The Day:
How do you decide who to follow on Twitter Read More

What is the value that you place on having a good logo for your business? Hopefully, your logo was just not an after thought. I will go as far to say that your business logo can make or break your business! Think about it, your business logo is at the center of your marketing that you do for your business. Your logo is put on everything including letters, business cards, website, brochures, advertisements, etc… Your business logo is just as important as your personal name that you sign on every business deal you do Read More

Are you irritated that your web developer and SEO keep asking you for content? Want to know why? You can feel the frustration dripping through in this post (which makes it a little funny) but if you are planning a website project or looking to improve your site, this piece of perspective could be really useful to yo Read More

How many of us would love to have more media coverage about our business, products or services? I do! And I know for sure that you feel the same way. There’s nothing like having free publicity for your business, but the hard part in all of this is being found by the media. Doesn’t there have to be better way to be found by the media instead of writing a press release wishing the local news will pick it up or calling and sending out tons of emails hoping someone will pick up your story and spread it to their viewers? Well now there is a much easier opportunity to be found by national news and small media outlets plus it’s a lot simpler than you think. If you’re a small business owner you need to be signed up on helpareporter.com or otherwise known as HARO!
Question Of The Day:
How do you go about getting media coverage for your business Read More

Pricing your product or service is an extremely essential issue that every single business owner and sole trader must address. Get it right and you should find yourself dealing with happy customers.. Read More

Promotions have been used offline for years as a marketing tactic and increasingly you are now seeing them appear as online tactics.
There are many types of promotions you can implement, so here are a few of the common ones Read More

I hate it when people think just because they have a fancy job title that it qualifies them automatically as a leader. We don’t see this issue too much with small businesses, but more with your big brand businesses. So what if you’re the CEO, President, Director of whatever – if you don’t have what people gravitate towards, then you really have no power with the company you are supposed to be in charge of. We see more people flock to those that are the true leaders of a company because they possess the knowledge, right character and the simple fact that they care about people without having the big fancy title. This makes them the authority figure that is going to make the big boss sweat. Big brands need to take another lesson from the small business owners on this one. If you truly want to be the go to person in your company here are a few things you will need to know.
Question Of The Day:
What qualities do you think a leader must have Read More

Scribe is an SEO software service that analyzes the content of web pages, blog posts, online press releases, you name it… at the click of a button. You can analyze any content via the Scribe Web application, or directly in your CMS with the integrated WordPress, Joomla, and Drupal versions.
With Scribe You’ll:
Optimize content faster
Eliminate guesswork about keywords
Employ SEO best practices
Preserve maximum readability
Increase targeted traffic Read More

So you are a blogger now and constantly putting out good information on a regular basis. Well now it’s time to crank it up a notch and add a few things that are going to take your blog to the next level for you and help you retain new visitors from your blog. With the use of many built in tools and web applications we can now include so much more to your blog then just the content. By including some of these items you take an average blog to an extraordinary one that will help your business and your readers get more out of the visit. Here are some ideas, features and applications you can use to deck out your blog.

Question Of The Day:
What are some of your tips and tricks for taking a blog to the next level Read More