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I’ve often said that creating and building a business is not a one-man show, even though it usually springs from the mind and determination of one person – committees don’t start successful businesses. But taking an idea to a business success requires many people to work together effectively, and t Read More

While I usually advise that everyone who is interested in opening an online store give open source a try (or license 3rd party source code) and host their own website, some people require a little extra hand holding in order to get started with their online business.

As a result, it makes sense Read More

I was working with a new full service SEO client the other day and we were discussing the keyword research we had done for their website when the business owner asked if I had looked at the existing keyword conversion rate data when conducting the keyword research. Did the conversion rates influenc Read More

If you’re making a video for YouTube, you want to make sure that it’s seen by everyone. But since there are millions of videos being added to YouTube every day, it’s hard for your small video to compete with all the entertainment and information currently out there. But... Read More

Is online advertising the future for many large businesses? With social media and search engines taking over how we communicate, it was only a matter of time before advertisers... Read More

Telecommuting isn’t just about working in your pajamas some days (although that is one of the things I enjoy about working from home). It can also save you money, and help the environment. Read More

Multivariate testing… it sounds like something straight out of a statistics text book. But it is actually an effective tool that online sellers and small business owners can use to focus and fine tune their online marketing efforts. Read More

The second in a four-part series called The Content Guide; learn to write to your core niche while appealing to fence-sitters at the same time. Read More

Improve your sign-ups and landing pages with these best practices. Learn how Act-On can help marketers create landing pages without HTML. Read More

Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you the basics of Google Analytics, a tool used to track user interactions on your website or blog. Read More