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Most marketing campaigns fail because people are too focused on the short-term gain. Here are 5 elements that your marketing campaign plan must have to succeed. Read More

When you are calling the customer service line of a company and you are put on hold, you will likely take a deeply frustrated sigh and sit back for the inevitable wait while listening to terrible music and meaningless cheesy messages.The truth is that no one enjoys being placed on hold... Read More

Having a work-life balance will make us happier, more peaceful, healthier, more motivated, and more productive. Here are 5 tips on how to have a work-life balance. Read More

By Caron Beesley. Ever wondered if you can legally re-use or reproduce copy or content created by someone else? Whether you’re writing a blog, creating copy for your website, or using an image in your marketing materials – here are some tips to help understand what the law allows. Read More

Information on using Pinterest and why it is becoming more effective than other social media as the best social media marketing tool. Read More

One should not think that leaders are born because they are not. It is a wrong belief, and believing in it hinders oneself fro cultivating its leadership skills. Read More

There are many reasons why small businesses don’t do PPC advertising. Maybe an SEO firm they work with discourages them from doing it, telling them it’s a rip off having to pay for traffic. Maybe they’ve tried it before, and either found it too confusing or nearly lost their shirts, and their wal Read More

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good), a b Read More

Companies need to assess the worth of their customer over the course of the buying relationship - and treat them accordingly. Read More

Beware: Quick spamming schemes can get you into an early lead, but will ultimately lead you to failure. Read More