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Prior to the recession, many companies and even startups were acclimated to prosperity, maybe too comfortable. We have now been through some turbulent times, but has your strategy really changed? All too many simply hunkered down to wait out the economy. Read More

It often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is above the industry average by 10 percentage points.” I cringe. Not because the open rate isn’t important, but because using it as your Read More

Integrated Marketing – Get More Bang For Your Marketing Buck In the wake of Google’s latest algorithm update, Penguin, marketers are on the lookout for new ways to drive traffic to their website. With... Read More

Looking at a quiet week or two in your business? Check out 5 ways you can use this time to add value to your social media presence. Read More

While it’s important to invest in SEO and properly optimize a website and build legitimate inbound links, the Google Penguin update served as a not so subtle reminder that there is a difference between optimizing your website and web content and “over-optimizing” it. One recommendation that SEOs ha Read More

Cloud services sound great, are inexpensive, and create an efficient way to do business. In many cases, there doesn’t seem to be a downside to working in the cloud. However as with all new business measures, you must carefully review your own practices to assure cloud computing is best for your bus Read More

Reviewing your financial statement regularly will avoid you future business finance issues. Here are some tips for you. Read More

Things seem to be building in franchising;the excitement is real, and if the economy can get better, franchising will too. Read why this could be a better year for the industry on Franchise Direct. Read More

Even if you fail to understand the "social" part of social media, there is another good reason not to schedule tweets. You might be saying something no longer valid. Here is an example of one of the worst scheduled tweets ever. Read More

Only 53% of companies have a formal social media policy, and 42% say "No" to any social media use, according to a recent article on Mashable (with the help from Payscale).It's shocking that barely half of the companies have a social media policy to help guide employees on proper conduct. Read More