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Creating a blogger outreach program is as natural a part of brand marketing on the web these days as any other. An extension to social campaigning, it is a thorough and honest way to tap into a blogger’s trusted reader base while fostering a connection and relationship with a valuable content creat Read More

Traveling can be stressful. Even the most relaxing business event or vacation can start with a tense, nerve-wracking trip. But there are ways you can make your trip easier. Below is are travel hacks for packing and tips for an enjoyable, stress-free journey. Read More

In your mobile marketing efforts, you have to find the right balance between getting people’s attention and being too pushy or overbearing. It’s a very similar balancing act to that of another common online activity — dating. Read More

Ilya Balashov and Mike Kornev were very familiar with those connectivity issues. As frequent business travelers, they became frustrated with the high roaming costs and inability to connect in certain locations. So, they came up with their own solution. Read More

Evidently, people are very passionate about Google policies, link deniers, misinformed website owners, whiny link chasers, and link building in general. Get the story on why link building is so difficult. Don't miss the comments on this one! Read More

Many businesses are born because entrepreneurs have a strong sense of purpose – there's a problem to solve or a passion they can offer the world. As a business grows, it's infused with an electric sense of possibility from new people and ideas. But it's often during these times of growth that entre Read More

Rejection doesn’t have to paralyze you. It doesn’t have to keep you from moving forward. Over the years, I have learned several different ways to keep rejection from affecting my psyche. If you practice the tips for handling rejection in business I’ve provided here, you will begin to find it much e Read More

OneTouchTeam is very familiar with the difficulties that small businesses face when trying to run their own HR solutions. So, the company created a DIY human resources solution. Read about the company’s journey and philosophy in this week’s Small Business Spotlight. Read More

Previous Head of Webspam at Google Matt Cutts has been on leave since last July and it was speculated that the 10-year veteran of the position wasn’t going to return. Read More

How many times have you bought something from a site because of a flash sale? And then you never buy anything else from them again, or until another flash sale comes up? So while you’re able to get some fast one-off purchases if that’s your business model, it may not be the best way to attract and Read More