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Brand storytelling can greatly enhance interest and engagement in you and your business. It has emerged from the explosion of content marketing, brand journalism and article writing that has taken a prominent role in today’s marketing mix. Read More

There are a few different ways to answer the question, “What is a dedicated server?” At the most basic level, the answer would be, “A server that’s committed to one single business or purpose.” While that does answer the question, it doesn’t really provide any context so let’s dig deeper. Read More

If you are one of those people who only uses Twitter via a tool such as Hootsuite, you may have missed all the image-related improvements made on Twitter in recent months. Twitter profiles have changed their look and you can now tweet images directly. Read More

Anyone who thinks influencer marketing is a "trend" better wake up. "If the history of PPC is any indication, influencer marketing ad budgets — and prices — will continue to rise as more businesses pile on to what works. So it makes sense to get onto this trend early for your own advertising needs. Read More

What’s your favorite thing to read in your leisure time? Is it a suspenseful mystery story or thriller with endless twists and turns that never seems to end up where you’d expect?
How about something on history or philosophy or the biography of a famous or historic figure? These stories make their Read More

The way businesses market to their customers is constantly changing, from use of new tools like Twitter and Foursquare to the need to cope with shorter customer attention spans.
So, businesses need to constantly update their tactics in order to stay relevant.
This week, members of the small busin Read More

When marketing a business online, there are so many different platforms you need to track. There are social platforms, online review sites, blogs, search engines, and so many others. Constantly checking and updating all those different platforms can be time-consuming and distracting from other impo Read More

Spark Business IQ by Spark Business from Capital One aims to keep business owners inspired and on the path towards growth and improved financial management through news, tips, tools, and business stories. Visit Spark Business IQ to help ignite positive change for your business today. Read More

Do you sometimes feel as though, in the past, marketing was based more on intuition? It seems like it must have been forever ago but it actually never happened.
Marketing has always relied on data. And recently that relationship has only grown stronger. Read More

You might think you have high speed Internet, and your provider may boast about how fast it is. But is it fast enough to be called “broadband?” Maybe not, and that slow connection can hurt your business. Read More