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These small business owners experienced a 90 percent drop in revenue due to Google search algorithm changes, and were scrambling for new ways to make money online. Here are some of the lessons we learned along the way. Read More

Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their campaigns more effective. Some of these tools are new generations of existing internet marketing tools, while others have been created to support the very spe Read More

Are you using Instagram to connect with potential customers? If not, now is the time! Get started with these 6 quick and easy ways to expand your business reach with Instagram! Read More

Disappointed with your opening rate? Here are 5 reasons why your readers are not opening your e-mails Read More

Setting goals is one the staples of productivity, time management and success in general.

You want to achieve something, set a goal and it will (almost magically) happen!

You know that is not the way the world works, yet so many people keep on setting goals, hoping for the best, just to reali Read More

The very best content marketers think outside the box -- and they do it in a big way. Here's why that's so important.
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What we have learned about SMS marketing shows that it is a viable and valuable marketing option for virtually any small business or organization. Read More

The relationship you have with your manufacturing plant or supplier needs to be nurtured to ensure that it is both long-lasting and beneficial for both parties. Read More

Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. According to many experts, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (l Read More

Last week, the raging topic of social media discussions was a dress. No one seemed to agree on its colors (white and gold or black and blue?). No matter what we see in the photo, brands did not waste time trying to highjack the hashtag on Twitter and elsewhere.

Bad idea or creative genius? I wil Read More