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Too busy to pursue an MBA, Steve McKee turned to business books to educate himself on branding, marketing, and advertising. Here are his top picks. Read More

In the 1980s and 1990s the battle between the two dominant brands intensified to such an extent that the term “cola wars” was used to describe the feud. Each employed numerous advertising and marketing campaigns to outdo the other.The Pepsi Challenge ads showing people doing blind taste tests kicked off the fun in 1975. Read More

Review of online scheduling tools Doodle & Tungle.me. Save time with scheduling to spend more time building your business. Read More

local businessThere’s been a fair amount of coverage recently about the ins and outs, good and evil, usefulness and rudeness of customer rating and reviews sites. No matter how you feel about these social recommendation sites, if you own a small business of any kind, it’s time to get serious about figuring out and playing the game. Read More

Larger businesses should consider integrating established promotional activities such as email marketing with TV advertising, it has been claimed. The Direct Marketing Association (DMA) encourages firms to combine online advertising strategies such as email marketing, with direct mail and television advertising. Read More

Today I have two very big announcements. First, SEOmoz is exiting the consulting business to focus exclusively on our software model. And, second, we have an expanded partnership with Distilled, who'll be taking over many of our consulting clients and opening offices here in Seattle. I'm going to talk briefly about both of these below, then add detail wi... Read More

If you use an RSS reader to subscribe to and read blogs (and you should) then you know what a great tool it can be to keep you up to date, well-read and inspired.

I’ve used the free Google Reader tool for a long time and love it’s simplicity. However, a reader of this blog (Rob Kirby) pointed out a very cool tool called Feedly that takes my subscriptions and creates a much better looking ma Read More

Have you ever thought about doing mobile marketing for your small business, or are you an entrepreneur already doing some form of mobile marketing? Be sure to check out the #smbiz Twitter chat for small business on Tuesday, Feb. 2 from 8-9 pm ET, where we’ll discuss mobile marketing for small business and entrepreneurs. Read More

HGTV does an awesome job of using traditional advertising, like TV commercials, to promote their social media presence. Incorporate their approach into your marketing. Read More

The three steps outlined in this article are core to get more Facebook fans. Creative marketing helps too, but these basic elements have proved essential. Read More