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Changing the look and feel of your brand can be a good idea to grow your business. These changes often involve updates or alterations to the actual product or service offering such as adding new features or attributes. Before you make changes to your brand get your customers involved. Read More

Few businesses do well without a multi-tiered marketing and advertising plan, and one good tool for your small business arsenal that combines elements of both is direct mail.

This tried-and-true technique, in which a business owner sends a message or an offer directly to a customer or prospective client via mail, can help boost sales or move a product. Read More

They employ a sales force with little or no experience and still manage to move a startling 200 million unites a year of a product not available in stores during the Spring season exclusively with an estimated annual revenue of $700 million a year. Yea, we're talking about the Girl Scouts and why wouldn't we want to get inside such an efficient and profitable sales operation? Here's an overview f Read More

Common mistakes made by businesses (big and small) on social media sites and how you can avoid them. Read More

There was a lot of buzz going into the weekend about a new Twitter addition called Twitter Local Trends and how this could help business owners find out Read More

Recruiting the right person for the job is a very serious business. One which even the most experienced managers and business people can get wrong. And that mistake can be extremely costly. Here are 10 key steps to helping you get it right, first time. Read More

You’ve done all you can to drive traffic to your site, but most of the traffic you get stayed on your site for only a few seconds. They came, they saw, they left; it’s not a good thing when it comes to websites and blogs. Read More

Small businesses often pay higher fees than their big business counterparts when it comes to credit card transactions. Read more about how small business owners are lobbying for reduced credit card transaction fees... Read More

Have you ever presented work to a customer and the response is less than what you expected? They have changed their minds and want something different. You are left a little confused. If a customer has not really thought through the project’s requirements, then the briefing may actually be just a waste of time for both of you. There is a simple solution to this that benefits both you.



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It's time to stop playing defense. To survive a brutal economy like this one, you need to spend at least as much time building your business as you do cutting costs. That means going on the offensive. Read More