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Congratulations! Your New Year’s resolution is to get serious about marketing your small business. You already know that email marketing is a fun, effective and inexpensive way to do it. So now you’re tasked with building your email list. Where do you start? Here are 5 tips to get you started Read More

Here are 10 traps for entrepreneurs to avoid while starting or running a business from MSNBC courtesy of Forbes Magazine by contributor Martin Zwilling. Zwilling knows his way around entrepreneurs and startup and small ventures and is the founder and chief executive of Startup Professionals, providing startup founders and small business owners services and products to succeed in their ventures. Read More

I have long suspected that most business people cannot give a simple definition for the common term of business model.  It seems to be a nebulous and vague term that escapes most. Read More

Besides obvious employee benefits like health care and disability insurance, About.com small business guide Darrell Zahorsky suggests these eight more uncommon employee benefits your small business may consider offering. Employee benefits can be most helpful for employee retention thus reducing the level of rapid turnover in your staff. But if you haven't thought of these particular little induce Read More

Although Google is a great advertising tool, there are other tools that might do better at helping you attract a local audience and manage how much you spend to attract them. Read More

Leadership skills - How to know what to believe

There are so many conflicting opinions about every issue how can you know what to believe?

• How do you know what is true?
• How do you know what is false? Read More

In a market fraught with uncertainty, many companies have focused on cutting expenses and increasing productivity and efficiency as a way to stem market share losses and reverse downward sales trends. This often means downsizing and reorganizing to reduce labor costs, eliminate redundancy, and better target scarce resources. In the process, offices have been closed, divisions and departments merg Read More

You know how social media strategists love to talk about branding right? Well, now it's easier and more effective with TweetBrand, a free client that will personalize your tweets for maximum exposures. Read More

Are you scared of the Made in China label? So am I. So are most Chinese. In this article, we are going to look at the three consumer behavior trends that are happening in the country. Consumer spending in China is increasing, but, just as important, it is also evolving. Every company selling products there needs to evolve, too. Read More

You've got a great product and a great market you believe is ready to buy. But hold on a minute. Don't take one step further before developing a small business sales plan. It will contain important information like what the pricing should be on your product, how and where you'll be selling it and even how you will be taking the payments. A small business sales plan is a road map getting you from Read More