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Landing pages are becoming more popular because a larger number of companies, small business in particular, are using email marketing. The best way to effectively use a landing page is to drive traffic from your email campaign to a specially designed landing page that serves as the bridge between your email and Web store. Here are 12 useful tips on getting better landing page conversions: Read More

It looks like funding has started to loosen up a bit and we may be heading to an uptick for small business owners. But you and you alone, are responsible for ensuring there is enough cash to support your business. So as the year draws to a close, it’s important to take a look back at your business finances and assess what went well and what didn’t work so well to create the foundation for a bette Read More

For Donna Talarico, an eCommerce professional, social media improved her blogging in terms of content, search engine optimization, and readership. Check out the top 5 reasons why. Read More

Using online video to market your small business on Facebook can be a helpful and inexpensive technique. Read some of the tips in this post about how to use Web video effectively to spread your message and improve your brand identification. One of the most important aspects of video is its ability to go viral spreading your message from one online community to another without the cost of traditio Read More

My book review of "Love Is The Killer App: How To Win Business And Influence Friends" by Tim Sanders. The subtitle of the book, “Love is the Killer App” is: “How To Win Business And Influence Friends.” This gives the reader a clue that the author is knowledgeable about Dale Carnegie’s famous book. Read More

Whether you are starting from scratch or seeking to grow an established business, public relations gives you the power to reach your target audience through highly credible, third-party sources. While there are dozens of ways to kick off a successful PR campaign, many businesses overlook the most obvious and close-to-home approach: philanthropy. Read More

Social Media is a buzzword today; everybody is talking about twitter, facebook, linkedin, etc to promote their business. It is really very useful tool if used properly otherwise it can do harm instead of doing good. That’s why it is very necessary to do some ground work before starting your social media campaign. Read More

Creating a blog or a social media account might only take you a maximum of 10 minutes, but once that’s done, you are in for some high commitment. When you start a web 2.0 initiative, you should think about what and who are required over its lifespan, not just the pre-release. Read More

With an affiliate program, you pay someone a share of the sale when they sell your product. The internet has opened up opportunities for any small business to have a global workforce without the cost of hiring employees. There are people out there just waiting to sell your products for you. Read More

There are many amazing products for business are very inexpensive or often completely free. Here are my top 5 business tools of 2009..... Read More