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Google increased the ante last year by releasing its “Mobilegeddon” update: an algorithm change that rewards mobile-friendly websites with greater search visibility on mobile devices. This forced the hands of many fence-sitting webmasters to adopt mobile-friendly site designs or lose out on valuabl Read More

Webinars are consistently amongst top online marketing tactics. By providing valuable information to carefully targeted audience, you attract prospects and build your email list with high-quality leads. Find out why webinars are so effective, discover the elements of a webinar cycle, and get a numb Read More

The stats that follow have been grouped into nine categories. These categories are not mutually exclusive. Some of these stats could easily fit into other categories. Read More

Andy MacMillan, CEO of marketing automation service Act-On Software, discusses why adoption rates are so low today, why he feels adoption rates are on the cusp of exploding, and the role MA is playing in sales and customer retention. Read More

Although it takes time to master social media messaging to become social media savvy, there is no doubt it pays off. Time magazine claims that social media is “the most powerful tool that any business owner can use to engage customers and drive revenue growth.” Read More

If your business is considering investing in a customer relationship management (CRM) platform to create synergy between your sales and marketing teams, the way you implement it into the workflow matters. Using these best practices, your business can successfully integrate CRM marketing to get the Read More

Over the last decade there’s been an explosion in mobile phone usage. As marketers, we’ve had to adapt to this growing trend in order to stay relevant and continue to reach the right audience at the right time. Companies like Google, Facebook, and Twitter have been toying around with geo targeting, Read More

Scientific studies have indicated that procrastination seems to be a conflict between two parts of the brain: the fun loving limbic system and the sensible prefrontal cortex. In a choice of after work activities, kicking back with a beer and TV usually wins out over going to the gym. Or you get on Read More

Microsoft has decided to end the unlimited OneDrive storage option for Office 365 users. And how big a deal it is to you depends, to some extent, on how much of the cloud storage service you use.
According to Microsoft, the reason for scrapping the unlimited model is, “Since we started to roll out Read More

When there’s no cash on hand, everything is tough. Paying salaries, paying bills, buying supplies, not to mention making the investments needed to grow to the next level. If you’re looking for tips on managing your business cash flow, here are seven to think about. Read More