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What's your small businesses marketing hook? Do you have a marketing hook for your small business? What sets you apart from your competition? It can be something as simple as pricing, or something more complex like technology. You do need to set your business apart from other companies in your niche. Pricing is a tough edge to hold on to. It's re Read More

When a friend of mine needed to replace his computer last week, the sales person happened to mention that since he was buying the computer for his small business, and it cost more than $1,000, he could claim an extra tax deduction on the purchase. This tax break forms part of the Australian government's economic stimulus package, and although I'd Read More

Another article, this one from the New York Times, about ongoing challenges for small business financing. Despite a report from the Washington Post, linked to earlier here at bizSugar, that small business funding may be on the way from the federal government, lending institutions predict no loosening of lending standards anytime soon. It would be Read More

Well, we might have known the debate over small business social media use wouldn't end quickly. In a recent post on your online column "The Social", Caroline McCarthy again questions whether small businesses that use social media are less than objective about its value. Needless to say, so are those peddling social media services. And that's O Read More

The marketing plan Treasure Hunt is when you conduct an analysis, looking for that little treasure or gem that will help you gain the edge over your competitors, attract and retain key customers and find opportunities to grow your business. Read More

It used to be that business owners often struggled to afford advertising for their products or services. Google AdWords has changed that by offering an inexpensive way to spread the word. But if you don't do some careful planning, you can easily find yourself spending thousands of dollars with little to show for it. Read More

Automating your customer service has a purpose, but only to the company, not the customer. Read More

They say there is nothing certain but death and taxes. And while small businesses may be able to sidestep death, they are still in line to pay taxes. But, Uncle Sam does try to help out by providing a number of tax deductions aimed at supporting the small business sector. Here are a few top picks of small business tax deductions for and how to u Read More

A new online survey of more than 2,000 US small business by Internet2Go, an Opus Research advisory service, and MerchantCircle, suggests that a growing segment of small business owners are using social media to promote their businesses. The survey, conducted September 8-18, 2009, found that roughly 45 percent of respondents have a presence or profi Read More

Another article, this one from BusinessWeek, on the health-care reform issue and how small businesses (or at least the lobbyists representing them) seem to be weighing in. The issue is an important one for small business certainly and, of course, much has already been posted on the subject, but in addition to sharing this article, I thought the fo Read More