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It's hard not to be skeptical about the social media craze, especially if you're a small business that's struggling to find a way to bring business context to platforms like Facebook and Twitter. Read More

Successful companies don't have ESP and they cannot see into the future. What makes them successful is that they listen and respond to what consumers want and need. That's an extremely important part of product development and marketing. Not to mention that it's also an ongoing process. Read More

Recently we asked you to contribute your best real-world tips and advice for how small businesses like yours can save money by using technology, or how to save money on technology purchases. Once again, the readers of Small Business Trends did not disappoint. The following tips and pointers represent the combined wisdom of small business owners a Read More

This is a must-read from a business-minded attorney for anyone that will have business buy/sell transaction in the near future. Read More

Here are the top 10 commandments for success in affiliate marketing from Gregory Go of About.com online business. Affiliate marketing can be a lucrative online business for some, claims Go, so long as some critically important rules are adhered too. Among the most important ideas stressed by Go is that affiliate marketing is not a means of making Read More

This article from CNN Money Small Business again raises questions over small business funding. While the U.S. Small Business Administration claims it's given plenty of money to the small business sector, a tally of the numbers and where money is being awarded may not bear out those claims. Criticism of the SBA and the degree to which it truly hel Read More

What usually ends up happening though is that most people save the product sourcing problem for last because it requires human interaction and an active effort to develop business relationships. Read More

If you're using Twitter (Twitter) for business as a way to promote your brand, products or services, it's even more important that you write retweetable tweets. Here are five simple ways to make your 140-character pronouncements highly retweetable. Read More

Marketing to consumers with one broad brushstroke may still make sense for major brands, but for a niche business, the best way to a customer's heart is through a more targeted approach. Here are five niche marketing tips for reaching a select market segment affordably. Read More

According to pioneering online marketer Mark Joyner, simple concepts that turn steps in the purchasing process into opportunities have powered the growth of empires. Using examples, he explains how businesses can grow indefinitely with minimal risk and offers an action plan along with his supporting theories. His Integration Marketing Growth Strat Read More