Do Executive Summaries create an incentive or disincentive to read white paper content? That was the question posted via a Twitter polling site last week. You can see the results of this poll, and three key points that will help you to craft better Executive Summaries for your white paper.
Thanks and I welcome your feedback.
Jonathan Kantor
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Jed voted on the following stories on BizSugar
The 3 Key Elements of an Executive Summary
Posted by WhitePaperPundit under Online MarketingFrom http://bit.ly 5578 days ago
Toxicity and Poor Nutrition Effect Business Performance
Posted by latiera under Self-DevelopmentFrom http://www.evancarmichael.com 5578 days ago
We all know to be healthy, we are supposed to eat right, get exercise, drink water and sleep. It sounds so simple to say. Yet in this century of life on the run, it is not so easy to do. Many of us work in positions that leave us in front of computers, behind desks and much more. Many work in positions that never let them slow down for a proper me
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5 Tips for Getting More From Twitter | Blog from Duct Tape Marketing
Posted by ducttape under MarketingFrom http://www.ducttapemarketing.com 5578 days ago
In continuing with my series of quick social media tips (check out 5 tips for LinkedIn and 5 tips for Facebook) I'm covering some tips for business use of Twitter here. I've actually written about some of these tips in great detail before in this free ebook - Twitter for Business, but this can act as a quick primer for folks who like their info sn
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Building Trust Online |Duct Tape Marketing
Posted by ducttape under MarketingFrom http://www.ducttapemarketing.com 5578 days ago
If you've read this blog for any amount of time you know that my definition of marketing is getting someone who has a need to know, like and trust you. And that's precisely why I give Chris Brogan and Julien Smith's book Trust Agents in the must read category.
This is blatant promotion for someone who's earned my trust, as I hope I've earned yo
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Why Succession Planning in a Family Owned Business is Difficult ?
Posted by melluigs under Self-DevelopmentFrom http://www.aml-associates.com 5578 days ago
Succession Planning in every family owned business should begin at the birth of the next generation and should never end. The values, common sense, integrity and vision taught to your children are the basis of his or her ability to take over your business and be a productive business owner
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Buying Commercial Property: The SBA 504 Loan
Posted by tuckerleroy under Raising CapitalFrom http://www.smbtrendwire.com 5578 days ago
Are you in the market for a new piece of commercial real estate for your new or existing small business? Chris Hurn, CEO and Co-Founder of Mercantile Capital Corporation, explains why the SBA 504 Loan Program has several advantages over ordinary, conventional loans for small business owners buying commercial real estate.
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Biz Stone & Tavis Smiley Talk About How Twitter Will Make Money
Posted by jbrath under Social MediaFrom http://twarketing.com 5578 days ago
Made Hot by: andynew on August 17, 2009 2:55 pm
Great interview with Twitter co-founder Biz Stone by Tavis Smiley on PBS
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Resources for Startups and Small Businesses (Part I)
Posted by rleite under ResourcesFrom http://ideas.rleite.com 5578 days ago
Made Hot by: tiroberts on August 19, 2009 3:10 pm
A list of services, mainly easy to use web-based applications, to help and empower startups, freelancers and small businesses.
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The Productivity Map - From Followers To Producers
Posted by edragonu under Self-DevelopmentFrom http://www.dragosroua.com 5579 days ago
Made Hot by: andynew on August 17, 2009 2:05 pm
A diagram based on your goal and discipline levels. These levels combined are creating your productivity patterns.
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Are You Busy Being Busy With Your Small Business Marketing?
Posted by m4bmarketing under MarketingFrom http://www.m4bmarketing.com 5579 days ago
Made Hot by: heatherwills on August 17, 2009 1:10 pm
“Drive thy business or it will drive thee.” By Benjamin Franklin. How often do you reply to the question, “How is business” with “I am sooo busy”. If you gently probe a little more, busy being busy does not actually mean more customers or more business from customers. It may just mean you are letting your business drive you and you are not in cont
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