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It seems like everyone has an Internet startup these days. The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. But the low cost also means that your competition will also be there Read More

Here's a fun infographic the features lots of data from the 2012 Pitney Bowes Small Business Marketing Survey. Read More

Effective customer profiling can boost sales and profits in unexpected ways. This case study from Google Analytics describes how a food retailer boosted e-commerce sales 70% in key regions by understanding customers’ shipping preferences.
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The purpose of the leader is to get the best results from themselves and others.

In order to do that, then the leader must

1. Be sure to do certain things
2. And be equally sure to NOT do certain other things

Question
• What are the principles you must be sure to do?
• And what m Read More

“I can’t get no satisfaction,” Mick Jagger wailed in one of The Rolling Stones’ biggest hits. Maybe Jagger should try owning a small business. The results of a recent Gallup poll found that despite economic challenges, U.S. small business owners are thoroughly satisfied with their businesses.
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Yesterday, the Federal Trade Commission (FTC) issued its latest green guides, designed to ensure that the environmental claims made by marketers are truthful and non-deceptive. This is important for consumers and for marketers. Read More

There was a time when you could buy fake followers and look popular online! While that didn’t do much for actual user engagement, the fake followers did boost a business’ online brand image. Read More

Despite their best efforts to manage their companies’ cash flow, half of small business owners have suffered a sudden cash crunch in the past 12 months, according to a new survey from Citibank.
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In my last post, I took a look at what you need to know about how email subject lines render on mobile devices. Today, I’m going to outline how you can make sure your value proposition get across when viewed on mobile. The pre-header – you get a second chance. The old saying goes that… Read More

Social may democratize the marketing landscape, but big businesses still have the upper hand in terms of best-practices, simply because they have more resources to devote to new media.

What's a smaller marketer to do to keep pace in the social space? Here's some help.


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