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It's not breaking news that the citizens of the Internet love some humor. But the things that end up being the most humorous aren't necessarily tied to any one product or brand. So can you intentionally use humor to drive awareness and create affinity? A note on "viral" content -- Let's get something straight: viral is a result of othe Read More

As a manager, your prime responsibility is to get things done through people. Therefore, communication is your most vital management tool to be an effective leader. Read More

Recessions are the best time to take chances, make that leap, and truly reinvent your business. When times are good it is all too easy to keep doing what “works”. But when times get tight that's when businesses can dig deep to find long-lasting success. Read More

Overview of MarketingSherpa report. Specific details from the important chapter on forms, subject lines, etc. Read More

Terrific advice and reminders about doing email right. And links to powerful research/data. Read More

You've heard of Twitter, Facebook and of course Bizsugar, but do you think of your email newsletters as social media opportunities? Here's ten ways to turn your email into a social-sharing hub. Read More

Persuasive reading on why mobile banking/payments and the technologies that support them will continue to grow. I'm not a banker, or credit union, but I read Jim Bruene's work for the insights that it gives me to other industries. And if "banking" doesn't touch your industry, I don't know what you do. Read More

Your company needs both SEO for its Website and paid click adds to bring in customers according to Web marketer Tom Pick. Find out why. Read More

Steve McKee of Business Week talks about identifying your customer base and forgetting about trying to please everyone. There are some good points here about niche marketing but it may be a good idea to avoid positioning your product before you find out who really wants it. Read More

USA Today columnist Gladys Edmunds gives advice ranging from business management to outsourcing to spending more quality time with family for work weary entrepreneurs. Read More