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Here's one that's been around for awhile. Grab Sam Decker's great marketing idea resource at Scribd. Read More

The sole purpose of your headline is to entice the person reading it to read the REST of your article. If it doesn't accomplish that, your article might as well not exist. Read More

Today's diverse consumers (Boomers, Gen X, Gen Y, African-Americans, Asian-Americans, Gay-Lesbian-Bisexual-Transgendered consumers, and women) are looking for more than just talk. They want companies that are an authentic part of their niche community with long-term commitment. They are savvy and skeptical, and they are tired of spin. That me Read More

Does the frenzy over social media this year remind you of something? Widgets maybe? Or viral marketing? Every year we seem to create a new buzz over— well, buzz. But is this trend different? It's hard enough for those of us in the space to catch up with it all. But should you be chasing the golden goose this time? Read More

Imagine having the power to send your customers a message at the precise moment they are most likely to act on it. Imagine never again having to play the guessing game of throwing an offer out there and hoping it will stick. Instead, imagine having information regarding your customers' life-changing events, such as the purchase of a home or openi Read More

New CAN-SPAM rules from the FTC regarding email marketing: 1) An e-mail recipient cannot be required to pay a fee... 2) The definition of “sender” was modified... 3) A “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox... 4) A definition of the term “person” was added... Read More

This article from Fortune Small Business explores how several small businesses are prepared to thrive - even if recession strikes. Read More

From the interview: Taken a look at BizSugar? It's a place for business owners, managers and entrepreneurs in small and midsized businesses to discover, share and vote for the best business tips, trends, news and strategies on the Web. The idea: If you find a business story, tip or video that you like, give 'em a little sugar! Read More

By forcing me to contact the company in order to get more information about the product, the company is creating a new touchpoint in their marketing process. Great; so now the company can contact all of their leads, people who figure that the additional information regarding the product line is worth the time taken to contact the firm. The pro Read More

If you haven't noticed, some blogs are a lot stricter with their comment policies than others. I have recently advocated using blog comments as a way of promoting your site, but not in a form that is in any way spammy. The best way to get traffic from blog comments is to link your name to your site. This will give them the opportunity to see Read More