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While at the BMA national conference in Chicago last month I caught a presentation on “The Foundation to a Successful BtoB Social Media Strategy,” featuring Kevin Espinosa, Social Media Manager, Global Marketing for Caterpillar (CAT) and Lauren McCadney, Senior Manager of Social Media at CDW. Read More

In this infograph from whoishostingthis.com, we will explore the darker side of our nature, and how social media may seemingly be reinforcing those psychopathic tendencies, including four key traits. Read More

The truth of the matter is that many people fail to capitalize on the YouTube craze because they simply can’t get enough views on their videos. This is why video optimization is critical to your success on the second most popular search engine on the planet – a.k.a., YouTube. Here are 3 tools to he Read More

By now, most businesses have gotten the message that fresh, compelling content is the key to a successful digital marketing strategy, but many small B2B companies struggle to keep their content updated often enough to achieve optimum results... Read More

Getting customers by having the right keywords is the most important merchandising initiative according to the 2013 Merchant Survey Results from The E-tailing Group. The survey had 148 respondents among senior executives with responsibility for e-commerce in the US... Read More

Starting a business can be exhausting, exciting and exhilarating–all at the same time. This is precisely why it’s refreshing to hear words of encouragement from those who have done it before–and succeeded. We spoke with entrepreneurs we admire to cull the single best bit of startup advice they coul Read More

The New MySpace officially went Live on Wednesday, and it's dramatically different, not only from the old MySpace, but from other social networks. But will it be it be a success? Read More

One of the questions PR agencies hear all the time is, When is it time to begin public relations for startups? The answer, along with 10 PR tips for startups, can be found here. Read More

In the past decade, the rise of online communities, forums and social networks has fundamentally changed our travel habits. A decade ago, a lot of my trips started with a visit to the AAA office and the library to collect AAA Trip Tiks, guidebooks, maps and other destination information. Read More

Way back in 1987 when I leapt from Thomson the publishing giant after a fantastic 5 year spell, to join Barrie Pearson, a one man band, M&A guru I always believed the small guy could win. Today the evidence is overwhelming that if you own a small company you can take on the market leader and win. Read More