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The e-commerce landscape will change dramatically in the year 2019. Want to know the changes? Here are top trends to watch out for in 2019.
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Persona-based marketing can help you target your marketing perfectly to each unique group of customers or prospects. To help you get started with persona-based marketing, here's a terrific guide packed with actionable advice and insights. Read More

Are you getting ready to start a Google Adwords campaign and not sure if you should do a search or display network campaign? In this video, I discuss the difference between a search and display network campaign and when you would want to use each of them. Search campaigns are much different from Read More

In case you haven’t noticed, social media is constantly changing. I tell our customers this often, because clearly these changes affect how we use social media as a marketing tool. As we move further into 2017, here are three things to know about social media.
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Everyone in the business world has heard of the old bestseller by Geoffrey A. Moore titled “Crossing the Chasm,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopter Read More

An investigation uncovers what Dell really does with those old electronics. For many manufacturers, recycling a responsibility they’ve been pressured to take on and, in the case of Dell Computer, it appears to be a responsibility that it was not qualified to handle. Read More

Every business needs repeatable processes to grow and thrive, but modern business processes need the right people to make them efficient and productive. In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Read More

Slow is beautiful. If you want to make smart marketing decisions, take a little inspiration from our mindfully slow friend, the sloth. Read More

Building a startup is hard work for low pay, it’s risky, and it requires total responsibility to make it work. Yet, many entrepreneurs are the happiest people I know. On the other hand, I know many unhappy individuals who are always partying, have minimal commitments, and little responsibility. I s Read More

The way we do things on the Internet is constantly changing. The problem with all this fast progress is that sometimes even though technology evolves, people keep trying to do things the same way. The result is persistent myths that somehow continue to be passed on as truths even though the ideas t Read More