A Nielsen Company research, measured across over 200 campaigns, has busted the myth.
CTR and ROI have no relationship!
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JohnH voted on the following stories on BizSugar
Click Through Rate And ROI Has NO Relationship
Posted by williswee under AdvertisingFrom http://www.penn-olson.com 5480 days ago
Made Hot by: marciabiz on October 9, 2009 11:52 pm
Social Media Tools Help You Listen To Consumer Needs and Desires
Posted by roseanderson under Social MediaFrom http://www.smbceo.com 5481 days ago
Made Hot by: JohnH on October 9, 2009 1:06 am
Successful companies don't have ESP and they cannot see into the future. What makes them successful is that they listen and respond to what consumers want and need. That's an extremely important part of product development and marketing. Not to mention that it's also an ongoing process.
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Save Money on Technology
Posted by roseanderson under TechnologyFrom http://smallbiztrends.com 5481 days ago
Made Hot by: aliciatrinidad on October 8, 2009 9:49 pm
Recently we asked you to contribute your best real-world tips and advice for how small businesses like yours can save money by using technology, or how to save money on technology purchases.
Once again, the readers of Small Business Trends did not disappoint. The following tips and pointers represent the combined wisdom of small business owners a
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Questions Raised Over Small Business Funding
Posted by ShawnHessinger under NewsFrom http://money.cnn.com 5481 days ago
Made Hot by: JohnH on October 9, 2009 1:04 am
This article from CNN Money Small Business again raises questions over small business funding. While the U.S. Small Business Administration claims it's given plenty of money to the small business sector, a tally of the numbers and where money is being awarded may not bear out those claims. Criticism of the SBA and the degree to which it truly hel
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Are You Upsetting Loyal Customers When Attracting New Customers?
Posted by m4bmarketing under MarketingFrom http://www.m4bmarketing.com 5482 days ago
Made Hot by: JohnH on October 8, 2009 11:02 pm
Are you a loyal customer but find the latest deal or offer is never for you, only new customers? Although I have no statistics on this, but visiting many websites it seems that small businesses are doing this more than they used to.
Whilst it is important to gain new customers, a little time is needed to think about your loyal customers and how
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101 Small Business Mistakes (and What You Can Learn From Them)
Posted by robertbrady under StartupsFrom http://www.openforum.com 5483 days ago
Made Hot by: roseanderson on October 6, 2009 2:58 pm
A wise man learns from his own mistakes, a wiser man learns from the mistakes of others. Here are 101 ways to make yourself a wiser small business owner. From the OPEN Forum
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Are Health Insurers 'Purging' Small Businesses to Boost Profits?
Posted by luckycharmer under Employee BenefitsFrom http://www.allbusiness.com 5509 days ago
Made Hot by: alphalife on September 10, 2009 1:12 pm
Most small business owners may not even be aware of “purging,” but far too many may have been hit by the practice. Purging is where an insurance company jacks up rates, usually but not always after an employee becomes seriously ill, with the sole purpose of forcing the company to drop coverage.
In essence, the business is “purged” from the ins
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Krishnade: Three Popular Misconceptions about Social Media
Posted by ZaneSafrit under Social MediaFrom http://zanesafrit.typepad.com 5509 days ago
There are a few powerful misconceptions about social media's use. They interfere with its potential power. It's unfortunate. But, Krishnade, one of Europe's leading social media resources and consultants, dispels them during a recent conversation. They are condensed here for your convenience.
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Exploiting Chaos with the Trendhunter | Small Business Marketing Blog from Duct Tape Marketing
Posted by ducttape under Social MediaFrom http://www.ducttapemarketing.com 5509 days ago
For this episode of the Duct Tape Marketing podcast I talked about Exploiting Chaos with TrendHunter founder Jeremy Gutsche. TrendHunter is billed as the world's largest network for trend spotting and innovation and the site is a terribly entertaining and informative place to spend some time.
Jeremy's book — Exploiting Chaos — 150 ways to spark
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7 Reasons Why Your Marketing Plan Doesn't Work | Duct Tape Marketing
Posted by ducttape under MarketingFrom http://www.openforum.com 5510 days ago
Every business should operate with a set of plans — a plan for the business, a plan for cash, a plan for growth, and certainly a plan for marketing. Opening a business with no plan is kind of like driving somewhere you've probably never been without a map or GPS device.
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