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A Nielsen Company research, measured across over 200 campaigns, has busted the myth. CTR and ROI have no relationship! Read More

Successful companies don't have ESP and they cannot see into the future. What makes them successful is that they listen and respond to what consumers want and need. That's an extremely important part of product development and marketing. Not to mention that it's also an ongoing process. Read More

Recently we asked you to contribute your best real-world tips and advice for how small businesses like yours can save money by using technology, or how to save money on technology purchases. Once again, the readers of Small Business Trends did not disappoint. The following tips and pointers represent the combined wisdom of small business owners a Read More

This article from CNN Money Small Business again raises questions over small business funding. While the U.S. Small Business Administration claims it's given plenty of money to the small business sector, a tally of the numbers and where money is being awarded may not bear out those claims. Criticism of the SBA and the degree to which it truly hel Read More

Are you a loyal customer but find the latest deal or offer is never for you, only new customers? Although I have no statistics on this, but visiting many websites it seems that small businesses are doing this more than they used to. Whilst it is important to gain new customers, a little time is needed to think about your loyal customers and how Read More

A wise man learns from his own mistakes, a wiser man learns from the mistakes of others. Here are 101 ways to make yourself a wiser small business owner. From the OPEN Forum Read More

Most small business owners may not even be aware of “purging,” but far too many may have been hit by the practice. Purging is where an insurance company jacks up rates, usually but not always after an employee becomes seriously ill, with the sole purpose of forcing the company to drop coverage. In essence, the business is “purged” from the ins Read More

There are a few powerful misconceptions about social media's use. They interfere with its potential power. It's unfortunate. But, Krishnade, one of Europe's leading social media resources and consultants, dispels them during a recent conversation. They are condensed here for your convenience. Read More

For this episode of the Duct Tape Marketing podcast I talked about Exploiting Chaos with TrendHunter founder Jeremy Gutsche. TrendHunter is billed as the world's largest network for trend spotting and innovation and the site is a terribly entertaining and informative place to spend some time. Jeremy's book — Exploiting Chaos — 150 ways to spark Read More

Every business should operate with a set of plans — a plan for the business, a plan for cash, a plan for growth, and certainly a plan for marketing. Opening a business with no plan is kind of like driving somewhere you've probably never been without a map or GPS device. Read More