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Good article--and so true! Read More

social media fuel relationships. And relationships fuel sales. But you can't jump from A to C. You need “B” in there along the way. And while you're pursuing those virtual relationships, don't focus on the sales value of each contact or on-line exchange, any more than you would stop and measure ROI after every stroke in a round of client golf. Read More

In the years that I've been writing about sales and marketing, Brian Carroll has been one of the sources I trust the most, hands-down. He understands both sides in a way that many self-styled gurus don't. He knows what does and doesn't work in real-world situations, and he offers practical advice, not fluff. Best of all, Brian isn't afraid to Read More

In a recent survey conducted by one of the top Business to Business portals, was able to find that there was 140% increase on international traders seeking the help of B2B portals for their business needs. The sudden increase in demand of premium memberships has in fact, spurred the portal to learn more about the phenomenon. Read More

Quick Tips From An Email Marketing Maven Read More

When we are building and managing online communities we want people to take part in the social context. The communities are not market-based transactions, but social environments. Monetary incentives (or equivalents) will only go to create an environment at odds with this. That's why we tend not to incentivise participation in our online communiti Read More

For a while now we have been focusing a bit more on the marketing side of our B2B Marketing and Sales Tips. Here are a few great sales tips from Brian McRae, Market Development Manager at ReachForce. Read More

Here's a paradox of successful headlines: the less they sell, the more they can sell. Our most recent web clinic looked at research and ideas that support a vital, yet often overlooked, principle: The objective of your headline is not to sell, but to connect with your reader. Read More

Search is a very important part of online communication. I know you don't normally think of it that way, but think about it for a moment. When you ask Google for something, it's a query and a response. It's a communications path. Think now like a marketer. Every communication is a chance to build a business relationship (or a nonprofit relationshi Read More

All large companies suffer from bad press. Many times, these articles are incorrect, one-sided, or an attempt to damage the top player in a market. If a significant publisher posts such an article, it can end up near the top of the search results for that company. Read More