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We are bombarded with messages that tell us the how, why, should and must of business. Much of the information is solid but blindly applying it can be deadly to your spirit and your business. Here are 3 reasons why Purpose is essential in business (and life!): Read More

There are two things these outbound marketing programs have in common. First, they all cost of a lot of money. Second, they are all becoming less and less effective over time as people like you get better at better at blocking out these traditional forms of interruption and you turn to search engines, bloggers, and peers on social media sites to m Read More

Search is complicated, but it's still search. No matter how things change, a marketer's goal is still to maximize search coverage. As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings. Read More

8 Reasons to Add a Newsletter to Your Blog from ProBlogger. Read More

Fundraising marketers have always leaned on great copywriting to get results from direct mail. Email is no different for them now. That's why you have to check out the dozen tips we got from a test-happy authority, who says that nonprofits are a microcosm of the rest of the marketing community. Includes how YouTube can inspire copy and a wealth o Read More

In this article you'll find out what is a link bait, what types of link baits are there and how to plan and write the perfect link bait blog post. Read More

A few weeks ago, I wrote about the beauty of pirate ships. Essentially, the premise was that pirates attack the goal for the goal's sake, and don't focus as much on the ships themselves. In the way old days, governments would fund privateers to carry out missions on behalf of the organization, and share back a percentage of the plunder. Read More

If your organization is selling into the Fortune 500 companies and the leads you generate through online and other inbound channels are not enough to fill the lead pipeline thats probably because the Fortune 500 companies have turned a bit cautious in the down economy and active buying or exploring buying options in this phase would be lower than Read More

Yesterday at the MarketingProfs event, Ariana Huffington took the stage for a keynote presentation sharing some lessons she has learned about building a successful blog network with the Huffington Post. Though she definitely ignored my advice to speakers about spending some time at an event to get to know the attendees (she was barely off the stag Read More

Talk to people inside the SBA and they'll say the agency is poised to emerge from several trying years of restructuring a stronger, business-friendlier organization. Then there are SBA critics like Sen. John Kerry who, as chairman of the Committee on Small Business and Entrepreneurship, contends the agency, under President George W. Bush, has l Read More