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Starting a blog is not for everyone. There are lots of reasons not to blog, including having the time to keep a blog up to date, having something to say, and the fact that blogging is becoming an increasingly crowded space making it far tougher to stand out than it may have been in the past. Why would I start a post about successful blogging with Read More

I was looking through my supplies in preparation of launching my pirate ship, and I came across a whole bunch of excuses that I wasn't using any longer. I'm not sure where I got some of them, because they sure don't look familiar to me. Being one to share, I wanted to make sure you had the opportunity to take these excuses and use them yourself, i Read More

One of the best ways to sell is to use a narrative format, which is a fancy way of saying tell a story. Stories are engaging and enjoyable, so they don't feel like a sales pitch. Read More

Right now, classic demographics, such as 'Men aged 18-24,' just won't cut it anymore. I've asked MarketingSherpa's research team to conduct a formal study examining the changing demographics of our fair nation in the face of this seemingly endless series of economic crises. You can expect new demographic reports to appear in future Sherpa new Read More

We are now in the last phases of our quarterly overhaul for the colleges universities vertical business database and we should have the freshly updated version of the Active Contacts EDU database ready for our customers within the next working week. As with other business to business verticals, the education vertical also sees some amount of churn Read More

Managing and processing your leads outside your CRM before they are uploaded there. The objective is simple. If you have only good data go into your CRM, you have a cleaner and stronger CRM to work with. Read More

It is very clear the world is traversing a brutal economic downfall which has led to some of the biggest bank failures in history. Global corporations are slashing spending significantly across all departments and releasing personnel in response to the deteriorating economic conditions.Presumably, when we hear the word recession, we immediately th Read More

Worried about how your business can survive economic hard times? Try these 10 great ways you can take care of your customers, your employees and your business to survive and thrive in a down economy. Read More

Yes. No. Well, sometimes. Whether negative advertising works depends on who you ask. Ask a political campaign manager, and the answer is yes. Ask an product advertising manager, and the answer is no. Usually. I'm thinking about this for two reasons: Read More

Let's face it, we're experiencing more than “interesting” economic times, especially those with a marketing responsibility in-house and at agencies. Read More