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Gladwell's writing and insights are always worth reading. He is the author of The Tipping Point and Outliers -- two very popular books. Read More

My unbelievably exquisite, lovely, and beautiful wife (she may be reading this) came home from work yesterday and was bubbling over with excitement. I first thought she was just excited to see me after a long day, but in her hand she held a 5 berry milkshake that was ¾ of the way empty and I immediateley identified that as the source of her good m Read More

I do not agree with the author, but I link to this article for the conversation it creates. There's meaning in these sorts of discussions, even when you disagree. If nothing else, they bolster your resolve as an entrepreneur and owner. Read More

With all the social media tools available today for online marketing, promoting your web site can be overwhelming. You need to know where to start! The #1 strategy for online marketing today is blogging. Scott Fox, social media expert and author of e-Riches 2.0 details the 8 reasons that a blog is your best place to start building your online Read More

Google Trends is a fantastic marketing tool but experts say Microsoft's new search engine Bing.com's new trend tracker xRank is faster, better and, well, cooler. While Google Trends has a lag, the experts at TechCrunch say Bing's results are live. Read More

Advertising is always a part of a business' marketing strategy. This is why for today I decided to feature Top 5 Creative TV Advertisements from renowned products and companies around the world. This is just a fraction of those hundred more of creative TV advertisements. I just hope as you are planning for your business marketing strategy, this l Read More

To many of us here in the U.S. and in many reaches of the globe, just when we think the recession is about to let up the skies darken again. There's no telling how long we're going to be in this period of lost jobs and slow business, so if you haven't done so already, you might want to start thinking about making the best of it. How can you get Read More

A few years ago I stumbled onto a website called “Escape from Cubicle Nation.” At the time I remember thinking, 'this is the BEST name' for a target audience of corporate employees longing to start (or who had recently started) businesses of their own. I could identify with it. After all, I once had been in cubicle nation and left to start my o Read More

My Dad was one of the first franchise consultants around, and he taught me a few things.... Read More

Marketing guru Seth Godin suggests "flipping the sales funnel". Instead of putting prospects in at the top of the funnel with the hope of getting some commissions at the bottom, flip the funnel, make it into a megaphone and let those who already love your product promote it for you. Read More