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In a weak economy, it's especially important to get closer to your most loyal and profitable customers. Allocating dollars to research is one of the best ways to uncover what your customers want and what they really think about your business. Too often, though, companies go about customer satisfaction research the wrong way or pooh-pooh results th Read More

With the cost of gasoline and airfare rising, sales managers need to squeeze every bit of savings out of their travel expenses. At the same time, they must increase sales in a slower economy. This article shows how computerized mapping and GPS helps do both. Read More

While online mapping services and GPS devices are great for helping people get to where they're going - it's more important to those of us in Sales to know where we need to go in the first place! And while we're at it -it would be nice to know if we're contacting the best opportunity in the area - and shoot - since we're already there - is th Read More

Direct mail and email marketing have gotten a bad rap for many years. But, when the email marketing is executed properly, the results can be fantastic. That is the sort of email marketing that Winton Churchill talks about in this book. It's not just a simple email being sent from time to time, but it is an email system that gets definite and posit Read More

Popular entrepreneur, venture capitalist, and blogger, Guy Kawasaki understands business. Guy is a managing director of Garage Technology Ventures, columnist for Entrepreneur Magazine, and author of eight books on innovative business. Here he shares with us a list of the five most important lessons he's learned as an entrepreneur. Read More

Brian is great at what he does. Brian is your controller—he manages all of the accounting for your small business. He keeps all of the company's expenses properly documented, finds all of the tax deductions, manages payroll, pays all the bills, negotiates for better rates on the company's health plans, and keeps a sharp eye on all of your accoun Read More

Is there any good news in the dismal data on European venture capital? Read More

In Part One, we discussed the planning and strategy behind starting our hyperlocal blogs — primarily the decision to do four blogs instead of one. Though it would quadruple our workload, we believe it was the right road to take. With our decision made, it was time to get to work — time to set up each blog. Before you can think about writing conten Read More

The Small Business and Entrepreneurship Council today released a great comparison of the two presidential candidates' positions on the issues that most affect small businesses. While the SBEC is known to support policies that probably more closely resemble McCain's platform, this is a pretty fair list. Read More

Peer advisory boards are an important resource for business leaders, entrepreneurs and startup founders. This article tells you what makes them work. Read More