Google has an interesting post up on its Retail Advertising Blog. The post gives tactics for marketing to four different groups of people in the current state of the economy. One of those groups is what Google's Yael Davidowitz-neu calls the "slam-on-the-brakes segment."
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JohnH voted on the following stories on BizSugar
Marketing to the Frugal
Posted by JohnH under MarketingFrom http://www.smallbusinessnewz.com 5643 days ago
Starting a business during an economic downturn
Posted by ShawnHessinger under NewsFrom http://www.youtube.com 5644 days ago
Made Hot by: zanedillon on June 22, 2009 10:08 am
Think starting a business during an economic downturn is a bad idea? Maybe not, according to this story from The Economist. Though it focuses largely on IHOP's initial startup during tough economic times, there is also an interview with an expert and a survey of successful businesses that started during lean years.
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How to Get More Referrals Using Offers
Posted by ianbrodie under SalesFrom http://www.ianbrodie.com 5644 days ago
Made Hot by: on June 21, 2009 12:22 pm
One of the biggest challenges I find clients have when trying to get more referrals is that their referrers (the people they've asked to introduce them to someone) struggle to make the introduction sound attractive to the potential client.
By developing offers which your referrers can make to their clients, you change the relationship from doin
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Promoting Your Brand Through Clever Techniques
Posted by morecowbell under MarketingFrom http://www.promotenews.com 5645 days ago
Made Hot by: on June 22, 2009 4:32 pm
It's not breaking news that the citizens of the Internet love some humor. But the things that end up being the most humorous aren't necessarily tied to any one product or brand.
So can you intentionally use humor to drive awareness and create affinity?
A note on "viral" content -- Let's get something straight: viral is a result of othe
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Top Seven Requirements to Achieve Effective Communication in Management
Posted by stillwagon428 under ManagementFrom http://bizcovering.com 5645 days ago
Made Hot by: cartermi on June 22, 2009 10:08 am
As a manager, your prime responsibility is to get things done through people. Therefore, communication is your most vital management tool to be an effective leader.
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The Optimistic Marketer's Guide to Recession Success
Posted by stillwagon428 under MarketingFrom http://bigthink.com 5645 days ago
Made Hot by: on June 22, 2009 4:32 pm
Recessions are the best time to take chances, make that leap, and truly reinvent your business. When times are good it is all too easy to keep doing what “works”. But when times get tight that's when businesses can dig deep to find long-lasting success.
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“Twitter Hype Punctured By Study” - Tweet All About It
Posted by nialldevitt under SalesFrom http://www.btbtraining.com 5646 days ago
Made Hot by: Peri on June 20, 2009 9:41 pm
Micro-blogging service Twitter remains the preserve of a few, despite the hype surrounding it, according to research.
Just 10% of Twitter users generate more than 90% of the content, a Harvard study of 300,000 users found.
Estimates suggest it now has more than 10 million users and is growing faster than any other social network.
However,
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The Firefox Small Business Add-on Collection
Posted by stillwagon428 under ResourcesFrom http://www.ducttapemarketing.com 5652 days ago
Made Hot by: VijayGES on June 13, 2009 12:35 pm
Today I would like to introduce the Ultimate Small Business Collection. This is a hand picked group of 12 add-ons that I personally use to enhance the Firefox browser for my small business activity. You can download and install the entire collection with one button and find ways to better bookmark, participate socially, automate repetitive tasks a
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90% of SMB Owners Quit Paid Ads Within 6 Months
Posted by maplesummit under AdvertisingFrom http://smallbiztrends.com 5653 days ago
Made Hot by: on June 13, 2009 2:32 pm
Well, this is sad. A new study from Borrell Associates found that 90 percent of small business owners quit their local paid search campaigns within 6 months of starting, saying they are unhappy with the results and can no longer justify the costs. Ouch. What's going on? I think there are a couple of reasons for the sour stats.
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Bing Throws Web Analytics for a Loop
Posted by GPorter under Online MarketingFrom http://www.marketingvox.com 5653 days ago
Made Hot by: on June 13, 2009 2:29 pm
The advent of a new kind of search engine - aka Microsoft's Bing - is affecting the way information is delivered and may ultimately force marketers to change the way they measure results.
Bing pulls content from indexed websites and displays the navigation path and variations on the search query off to the side. Clicking on the new keyword help
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