BizSugar.com › User › JohnH › Voted

Google has an interesting post up on its Retail Advertising Blog. The post gives tactics for marketing to four different groups of people in the current state of the economy. One of those groups is what Google's Yael Davidowitz-neu calls the "slam-on-the-brakes segment." Read More

Think starting a business during an economic downturn is a bad idea? Maybe not, according to this story from The Economist. Though it focuses largely on IHOP's initial startup during tough economic times, there is also an interview with an expert and a survey of successful businesses that started during lean years. Read More

One of the biggest challenges I find clients have when trying to get more referrals is that their referrers (the people they've asked to introduce them to someone) struggle to make the introduction sound attractive to the potential client. By developing offers which your referrers can make to their clients, you change the relationship from doin Read More

It's not breaking news that the citizens of the Internet love some humor. But the things that end up being the most humorous aren't necessarily tied to any one product or brand. So can you intentionally use humor to drive awareness and create affinity? A note on "viral" content -- Let's get something straight: viral is a result of othe Read More

As a manager, your prime responsibility is to get things done through people. Therefore, communication is your most vital management tool to be an effective leader. Read More

Recessions are the best time to take chances, make that leap, and truly reinvent your business. When times are good it is all too easy to keep doing what “works”. But when times get tight that's when businesses can dig deep to find long-lasting success. Read More

Micro-blogging service Twitter remains the preserve of a few, despite the hype surrounding it, according to research. Just 10% of Twitter users generate more than 90% of the content, a Harvard study of 300,000 users found. Estimates suggest it now has more than 10 million users and is growing faster than any other social network. However, Read More

Today I would like to introduce the Ultimate Small Business Collection. This is a hand picked group of 12 add-ons that I personally use to enhance the Firefox browser for my small business activity. You can download and install the entire collection with one button and find ways to better bookmark, participate socially, automate repetitive tasks a Read More

Well, this is sad. A new study from Borrell Associates found that 90 percent of small business owners quit their local paid search campaigns within 6 months of starting, saying they are unhappy with the results and can no longer justify the costs. Ouch. What's going on? I think there are a couple of reasons for the sour stats. Read More

The advent of a new kind of search engine - aka Microsoft's Bing - is affecting the way information is delivered and may ultimately force marketers to change the way they measure results. Bing pulls content from indexed websites and displays the navigation path and variations on the search query off to the side. Clicking on the new keyword help Read More