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The way we do things on the Internet is constantly changing. The problem with all this fast progress is that sometimes even though technology evolves, people keep trying to do things the same way. The result is persistent myths that somehow continue to be passed on as truths even though the ideas t Read More

In this case study, Vanity Planet A/B tested the results of adding Instagram photos to its most popular product pages to see how it would affect conversion rate.
Vanity Planet is an online marketplace that sells beauty, grooming and health products for mindful & savvy shoppers.

In August 2016, Read More

Here’s a quick overview of the main findings for my set of data from 386 AngelList trending startups:

* 39% have pricing publicly available
* The average number of packages is 3.5
* 44% sell the benefits on-page
* 84% organize prices low to high
* 9% organize prices high to low
* 59% list t Read More

As with all businesses, many marketing departments suffer from lack of efficiency and overspending. Thankfully there is a great way to remedy the situation by saving money, time, and stress while at the same time expanding your reach and increasing efficiency. Welcome to the world of recycling old Read More

These days consumers are getting smarter. They don’t want to be sold to directly, they want to be shown how a particular product can solve their problem. ‘Shown’ is a key word here. They want visuals on how the product can work and they prefer not to have to think about it. Because of this, just po Read More

Two Awesome Hours, authored by Josh Davis, Ph.D., will guide you on how to have a two ultra-productive hours of your day. Here is our review of the book. Read More

New threats, such as the “Man in the Cloud Attack” (MITC), underscore the difficulties in protecting data stored in the cloud. The problem is that very few companies are defending themselves against this new threat, and most don’t fully understand the implications. Read More

Should your mobile site use the word MENU or show the hamburger icon. The hamburger menu is the three horizontal lines you see now at the top of many screens, either on the far left or the far right.

Some developers love the hamburger 3 line menu icon because it enables them to pack more feature Read More

Congratulations, your landing page has converted a lead. That’s awesome.

But before you pop the champagne cork, I’m afraid you have to hold on for a second. Your lead is warm right now, in this short moment. Don’t let them slip away without a quick, “oh, one more thing!”

There’s no better ti Read More

Want to know how to market your content this coming 2014? Here's how. Here are some content strategies that are sure to be updated with the times and can surely get your content ranked on the search engines. Read More