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Advice on protecting your interests by negotiating with creditors. Read More

This is a great all-in-one resource for handling cold calling objections. Even people who work with less than hot referrals will appreciate this. Read More

Peter Montoya and Tim Vandehey, authors of The Brand Call You, explain why you should consider rebranding yourself as a specialist and the steps to take in order to accomplish this brand transformation. Read More

Building your brand for your business is indeed complicated. So avoid this pitfalls. Check this 5 Brand Busting Mistakes! Read More

Marketing strategies that may pull your business down because of a poorly designed and planned marketing activities. As stressed out in the article, marketing is not as simple as it may seems and should always take note of one factor: offering the best value to your customers, old or target customers. Read More

It's a comparison of old and new trends in business which will help entrepreneurs to be able to find their target customers. Read More

If new scientific research is any indication, it appears that online coupons have a much bigger effect on consumers than print coupons do. A fascinating study from NeuroFocus examined consumer responses to coupons both online and printed by analyzing brainwave activity, and combining those findings with others from eye tracking and galvanic skin r Read More

The ten best articles on trust in business for May Read More

And what's more, it's Tweetable! Read More

Did you know that May is when you need to start trying to get media publicity for the fourth quarter holidays? That's when many major magazines start accepting, and even have deadlines for, submissions for holiday gift guide publicity placements. And if yours is a product business, most likely the fourth quarter of the year is absolutely crucial t Read More