Need a little help writing your next direct mail letter or web copy? This is a great summary of the steps needed for effective copywriting. Includes solid examples.
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JohnH voted on the following stories on BizSugar
4 Copywriting Steps that Will Sell Ice to Eskimos
Posted by JohnH under Direct MarketingFrom http://www.searchengineguide.com 6155 days ago
Made Hot by: on January 18, 2008 8:52 pm
The real secret to ranking high in search engine results pages
Posted by JohnH under Online MarketingFrom http://www.smallbusinesssem.com 6158 days ago
Made Hot by: on January 16, 2008 2:23 am
No, it's not adding Free Apple iPod to your site a thousand times. According to search engine optimization expert, Matt McGee, ranking high in SERPs can't be achieved overnight. Instead, it takes the commitment and patience to build what he calls the "SEO Success Pyramid." A great article for anyone beating their head against the Google wall.
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Small business owners ignore workers at peril
Posted by ureach under ManagementFrom http://www.baltimoresun.com 6158 days ago
Small business owners are not always the best employee motivators. Some are so wrapped up in operational issues that their people skills fall short. If your business already has employees or plans to hire them, these individuals will be critical to your success. You need to learn how to elicit good results from your employees without micromanaging
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Discover what VC firms are really like
Posted by ArmadaIG under Raising CapitalFrom http://www.businessweek.com 6159 days ago
Made Hot by: digitalsmash on January 14, 2008 7:11 pm
This is about the guy who started TheFunded.com, a Web site that lets entrepreneurs anonymously rank, review, and post comments about venture capital firms. Not only can you use the site to find VC firms, but you'll get the inside scoop of how they'll treat you.
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How 30 minutes a day can result in 250 inbound links
Posted by JohnH under Online MarketingFrom http://www.oldschoolseo.com 6159 days ago
Made Hot by: on January 14, 2008 9:58 pm
First, know that the 250 links will come over time - it's not a one time event. It is actually a pretty simple strategy and will have more benefits than just getting inbound links. I am referring to the practice of strategically commenting on blogs. Sure, it's been talked about, but the question is are you doing it? And if you are, are you doing i
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How to Conduct a Job Interview
Posted by dobbie under Human ResourcesFrom http://www.bnet.com 6161 days ago
Made Hot by: Shelly on January 16, 2008 1:19 am
Got a key position to fill? Hiring good employees is the foundation of any successful business. But selecting the right ones is hard work, and the interview process is often the most important step in the process. Here's how to figure out if the candidate sitting across from you is likely to become your next Employee of the Month.
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Plug these holes in your bank account
Posted by attard under FinanceFrom http://www.businessknowhow.com 6163 days ago
Made Hot by: on January 10, 2008 8:28 pm
I you've been in business long, chances are there's money leaking out of your bank account every month. Money you could be saving and taking home at the end of the month or using to grow your business. Here's how to find and plug the leak.
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Survey finds most small businesses don't track ROI
Posted by Becky under SalesFrom http://www.btobonline.com 6164 days ago
Made Hot by: on January 9, 2008 4:26 pm
A new study found that 82.8% of small businesses do not track ROI on lead generation programs. The study also found that 52.4% of companies surveyed have no formal sales forecasting process in place.
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Guy Kawasaki "The Art of the Start" @ TiECon 2006
Posted by Becky under StartupsFrom http://video.google.com 6165 days ago
Made Hot by: TimJustus on January 8, 2008 6:20 pm
Entrepreneurship expert Guy Kawasaki presents "Art of the Start" at TiECon 2006, sharing time-tested wisdom on how to succeed in starting a new product, a new service, a new company, a new anything.
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Financing: Follow the Lead
Posted by Becky under Raising CapitalFrom http://www.entrepreneur.com 6165 days ago
Made Hot by: on January 10, 2008 2:04 am
Finding investors is hard work. Entrepreneurs who have been through the process a few times, like Todd Parsons, 40, co-founder of San Francisco-based BuzzLogic, will tell you it's the hardest part of running a business. For Parsons, who co-founded BuzzLogic with Jeff Glover, 40, and Mitch Ratcliffe, 45, finding venture capital to turn the consult
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