BizSugar.com › User › JohnH › Voted

An article from the December issue of the Journal of Advertising Research says that common word-of-mouth advertising by regular folks is more powerful than “key influencers.” Read More

From green marketing to high-tech billboards to social networking niches, this author provides 10 trends to consider for the coming year. Read More

Few things expose your work to greater security risks than latching onto a public Wi-Fi service. Most people don't realize the risks, and even fewer have the ability to perform the geeky tasks that would fix it.

Computer criminals can "sniff" the traffic in a cafe, or set up a fake hot spot that you might innocently log into. When that happe Read More

Terry Maness enjoyed being a Horizon Darts investor, but never intended to take an active role in the company. When her husband died unexpectedly nearly three years ago, Maness faced the choice of selling the company, closing it or stepping in to keep her husband's dream alive. “I have no business background at all,” Maness said. “I was completel Read More

With over 50% of all new businesses failing, there's got to be a better way. Building a successful business is certainly difficult. It's fraught with problems over sales, capitalization, and poor management, says Charles F. Goetz, adjunct professor of organization and management and a distinguished lecturer in entrepreneurship at Emory University' Read More

While many email marketers adhere to opt-out laws, many aren't taking the opportunity to garner feedback and potentially retain a customer by engaging them in an exit conversation, found a recent survey by Lyris. Read More

Readers of newspaper Web sites are 52% more likely to share their opinions than those who do not visit newspaper sites, according to study conducted by Millward Brown and sponsored by the Newspaper National Network and Newspaper Association of America in September and October. Newspaper Web site visitors who were surveyed were also more apt to bel Read More

This great article on tips to increase sales on your site come from an e-commerce veteran who eats sleeps and breathes sales for an upscale fashion retailer. Eileen is the Creative Director for IntermixOnline.com, which has retail stores in 20 major cites across the US. My favorite tip is to take advantage of "pause points." Read More

According to a study conducted by AT&T, fully one-fourth of small business owners don't bother to concern themselves with the security of their business's data. Chances are you and your organization do business with SMBs. Which means that it's your information that is being left unprotected. That should make you angry. The results are really st Read More

Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
by Kristina Knight Read More