Web and green marketing are hot; Boomers are still the most important demo, though women, Gen X and Y, and Hispanics are catching up; and marketing basics are more important than ever, according to (pdf) a new survey of marketing executives conducted by Anderson Analytics. The survey focused on top marketing concepts, buzzwords, global areas of op
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JohnH voted on the following stories on BizSugar
Marketing Executives Identify Top Marketing Trends, Concepts in 2008
Posted by suzyQ under NewsFrom http://www.marketingcharts.com 6211 days ago
Made Hot by: on December 10, 2007 6:25 pm
Why Customers Write Reviews
Posted by JohnH under NewsFrom http://www.bazaarblog.com 6214 days ago
Made Hot by: on December 6, 2007 1:04 am
Because reviewers want to help others—that's the short answer. We just announced the results of a study we executed with Keller Fay Research to understand the intentions and motivations behind reviewers. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment.
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Do Customers Come for Price or Convenience?
Posted by JohnH under NewsFrom http://www.emarketer.com 6217 days ago
Made Hot by: on December 6, 2007 1:04 am
Data from Nielsen Online sheds some new light on the matter that is so important to merchants—online and offline—during the busy holiday shopping season. In an online survey of nearly 1,000 shoppers, 81% indicated that the ability to shop anytime during the day was why they chose to shop online during the holiday season. With 77% of respondents, s
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64% of Americans Have Discretionary Income
Posted by jnelson under NewsFrom http://www.marketingcharts.com 6217 days ago
Made Hot by: on December 3, 2007 7:12 pm
About 73 million US households now have discretionary income, up from about 57 million in 2002, according to a report by The Conference Board. The proportion of the US population with discretionary income has increased to nearly 64%, up from 52% in 2002.
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Reduce Your Stress This Holiday Season
Posted by Becky under Self-DevelopmentFrom http://www.businessknowhow.com 6218 days ago
Made Hot by: on December 3, 2007 6:38 pm
In today's world of two-earner households, 1.87 children, and a myriad of obligations and scheduled activities, the average American's plate is already brimming with more than a fair share of time-draining responsibilities. An American Psychological Association (APA) 2007 poll shows that "one-third of Americans are living with extreme stress an
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How Advertising Works Our Nerves (In a Good Way)
Posted by JohnH under NewsFrom http://www.marketingpilgrim.com 6218 days ago
Made Hot by: Gauravkanghain on December 3, 2007 6:37 pm
At last, neuroscience is applying itself to understanding how that extremely artificial endeavor — advertising — engages our basic biological instincts. Two pieces of science news will interest marketers. First, the more we can anthropomorphize products, the better we like them. Second, advertising can take the place of real memory in our beliefs
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Two Really Dumb Sales Questions
Posted by ArmadaIG under SalesFrom http://blogs.bnet.com 6221 days ago
Made Hot by: on November 29, 2007 6:03 pm
Your sales manager probably told you to ask these question of every customer, but every time you do, you're shooting yourself in the foot. The dumb questions are: Do you have the budget for this? Who is the decision-maker? Don't get me wrong. You need to know the ANSWERS to these questions, but coming right out and asking them is about as effectiv
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Relationship Marketing Builds Illusionary Loyalty as Salespeople Capture Customers' Hearts
Posted by jnelson under SalesFrom http://www.newswise.com 6221 days ago
Made Hot by: on November 29, 2007 6:03 pm
The battle to win and keep customers in an increasingly competitive and crowded marketplace has become tougher as more companies and products are available to the free world. In response to these competitive pressures, companies are increasing efforts to build customer loyalty --commonly referred to as relationship marketing -- but have these effo
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Personal Assistants on Call, Just Not in the Next Office
Posted by ArmadaIG under Human ResourcesFrom http://www.nytimes.com 6222 days ago
Made Hot by: on November 29, 2007 6:02 pm
IN the latest twist on the information-age truism that technology is making the world even smaller, entrepreneurs in India are trying to build a new market for the offshore services they offer: helping small businesses cope with even the most mundane day-to-day tasks. Thanks to Indian companies like Brickwork India and GetFriday, even sole proprie
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8 Steps to running your business on (mostly) free apps
Posted by ArmadaIG under TechnologyFrom http://foundread.com 6222 days ago
Made Hot by: on November 29, 2007 7:03 pm
If you spend, or plan to spend, substantial dollars on Web services or software support for your startup, you'll want to read this post. I'm going to show you how, with my 8 Steps to Running Your Business Off Low-Cost Web-Apps, it is possible to run a substantial company on software services and infrastructure that are either entirely free, or ava
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