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A common question for those who are out looking to set up their own lead nurturing program for the first time is “how do I plan a campaign?”. Having a lead nurturing software application or the technology in place is just the first step. To get a nurturing program from planning stages to execution can be challenging the first time around and there Read More

Maybe your fixed costs are not as fixed you think. With the recession continuing in full force, you may find that everyone — from the company that supplies your office with water to your neighborhood banker — is willing to renegotiate their existing arrangements with you to keep your business. Closely analyze every contract you have and look Read More

You've read a bunch of different productivity posts, blogs, books, and magazine articles — admit it — and yet it's always so complicated. You just want to accomplish great things, without all the fuss. And while there are many great systems out there — GTD, Zen To Done, Extreme GTD, The Power of Less, and more — it always takes a lot of work. Y Read More

I thought this was an effective idea, "When you're stumped trying to come up with remarkable features to talk about in your marketing -- go the opposite way. Talk about something awful, opposite, or different." Check out this example from TripAdvisor to see how it can be done. Read More

With the economy struggling, and profit margins thin, there is no better time than now to seek cost reductions as part of your business development strategy. Many small businesses, however, consider certain supplier relationships to be above review, which removes any incentive for suppliers to give you the best deal. Here are some steps you can ta Read More

An in depth post on methods of coping with selling difficulties in the current economy. Read More

Which product is better is not determined by the salesperson. Read More

Sales advice for those who find prospects by ringing doorbells. Read More

Here's a great article about how to find the superstars who will grow your business, and well as how to retain your top talent. Great advise and very much needed in the current climate. Read More

Obama and Geithner proposed a plan last week to use $15 billion from the TARP fund to purchase small-business loans on the secondary market in order to encourage banks to make more of them. This week, that plan blew up in their face. Here's the how and why. Read More