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CNBC premieres a new CNBC Original, “The Entrepreneurs” this Thursday at 9P ET│10P PT. Watch celebrity chef Rick Bayless explain how he harnessed his star power to jump start Frontera Foods, creating a multi-million dollar empire. Also see how Blake Mycoskies built a profitable shoe company while helping children around the world. Donny Deutsch ex Read More

Many small businesses may think it's wise to tie their marketing to money and value to appeal to cash-strapped consumers. But perhaps they should tie it to something else of considerable value: time. A new study by researchers at Stanford Business School, published in the Journal of Consumer Research, found that it's generally far more lucrativ Read More

They are the all-too-frequent subjects of profanity-laced customer reviews splashed across the Internet for all the world to see: "Lame service at this bank has been a tradition for over 20 years." "They are there to waste your time!" Day after day, these companies make their customers' lives unnecessarily difficult. FuelNet presents its list Read More

I am always being asked about low cost and quick to implement marketing ideas by my business owner clients. And because we are in uncertain times, speed and cost certainly are mission-critical considerations. For this reason, I have compiled the following list for my readers. All of these ideas have been implemented by me or on behalf of my cli Read More

Recently I have participated in several “tweetchats.” They've helped me connect with others who have similar interests. Participating has increased my Twitter followers. I've even learned some new things from these chats that I can use in my business. I'd like to share my experiences so that you too can learn how to use tweetchats to network onl Read More

How older generations are utilizing social networks. Read More

This is a common question among bloggers, and not only among new ones. Both options have advantages and disadvantages, hence why it can create a dilemma. If you publish it in your own blog, you will retain all the traffic and backlinks, but there is a risk that the post won't gain enough exposure, especially if your blog is relatively small. Read More

"Referrals from Colleagues" and "Referrals from Other Service Providers" were identified as the #1 and #2 method used by buyers of professional services to identify and learn more about providers in the 2009 RainToday.com Benchmarking Study "How Clients Buy". But in practice, few of us get enough high quality referrals. This article sh Read More

The author draws a parallel between the success of the youngest soccer players and sales people. Read More

Selling intangibles can be challenging. Sometimes prospects respond to a physical object that represents the intangible product or service being sold. Read More