BizSugar.com › User › JohnH › Voted

Is Social Media Changing Selling? Marketing podcast with Mike McLaughlin (Click to listen, right click and Save As to download — subscribe now via iTunes [ Professional Services Sale ... ] Social media has certainly changed marketing, but few people are addressing just how dramatically it's changed sales. In this interview we hit that subj Read More

I'm a big fan of the newish Twitter List function. I wrote about it last week — 5 Reasons to Use the New Twitter Lists Feature Now that I've you pumped up about using lists, I want to talk about a few tools that I think can make the feature even more useful. Read More

Bob Gilbreath, chief marketing strategist at Bridge Worldwide, says to create niche marketing that improves peoples lives. The more meaningful you make your marketing, he says, the more people are willing to pay for your products or services. Here are the things meaningful marketers know. Read More

This report by CNN Money.com Small Business examines the role played by small business as the "backbone" of the economic recovery. Though over half of all workers in the U.S. are employed by small businesses loans to this sector by banks in recent months since the economic downturn has fallen noticeably...despite economic assistance poured into Read More

Using social media allows small business to grow at an incredible rate never before possible. But how can you use this powerful tool to grow your small business? Some of the most perceptive experts on the subject discuss how small businesses can leverage the power of social media for their advantage in this series of video interviews by Network So Read More

Effective business networking is the linking together of individuals who, through trust and relationship building, become walking, talking advertisements for one another. Read More

What's a megatrend, you ask? It's something big. I'm talking really big. Think of a giant unstoppable tsunami of change transforming society as we know it. Think global warming scale -- then apply it to mass human behavior. Think glaciers carving the grand canyon of consumer sentiment. So what are the new megatrends that Adam Kleinberg b Read More

Fortunately, it's starting to feel like the wave of social media hype has crested and small businesses can turn their attention to understanding social media “best practices” rather than obsessing over next week's new tool. Today's greatest small business opportunity awaits those who learn to skillfully blend the awareness creating, automating, Read More

Amid the endless pronouncements about social media often shortened to "social" these days by consultants trying to sound like they know what they are talking about is the reality that social media is not a solution, or a sure bet. Here's what social media can't do: Read More

With marketing and advertising expenditures down significantly in the wake of the poor economy, many growing businesses are looking for budget-friendly ways to get their business noticed and reach their target audience as part of an effective brand-building strategy. Cher Murphy, president of Cher Murphy PR, suggests these eight proven tactics. Read More