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If your website traffic is more of a trickle than a flood, you should check out these tips on driving traffic to your website. Read More

Upset customers is an opportunity Read More

Three painful truths for salespeople and how to deal with them: - Your customers are too busy to see you - They don't need your products very often - They don't trust you Read More

Here are 10 tips to keep the content flowing and 21 actual content ideas to save yourself some thinking time. Read More

Here's one: if you're going into business for yourself, consider marketing to the people who will give you money, not the people doing the same thing as you. Once you've decided that you're going to make a business out of your ability to blog and tweet and navigate LinkedIn, let's be clear: your customer isn't me. Your customer is someone who does Read More

The most common scenario in marketing a product to C-level executives is the constant struggle with their executive assistants to let you in on their boss' calendars. Its just a natural instinct of every executive assistant to say NO to every one. Its understandable considering a lot of people calling in are just trying to hawk their products and Read More

When it comes to word-of-mouth communications about personal finance, a small group comprising 11.5% of the US adult population is the key influencer for the majority of other people. Though people in this segment of approximately 25.4 million mirror the typical American adult in terms of average age (45.4) and have only a 4% higher annual inc Read More

In the typical growth path of a small business, certain functions, like information technology, end up getting handled part-time by the owner as the business grows. Many business owners don't have the technology background to know what they may be missing out on. How do you convince the business owner that it's time to bring in profession Read More

Thoughts on customer engagement and a link to a useful video. Read More

Tips for salespeople to leverage the internet and blogs to sell more. Read More