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The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics. But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just lurk, those that maybe make a comment or contr Read More

The knee-jerk reaction for most companies when faced with the recession is to reduce their marketing efforts. However, decades of research show that those who maintain or increase their marketing will blow past their peers once the recession is over. If you accept this reality, you still may be faced with a shortage of spare cash to invest in mar Read More

Successful social media marketing is entirely different from intentional or active marketing. Your customers know the difference. Do you? Read More

One of the rules of etiquette is that intimacy has a pace and a sequence. Some things are done only after other things, and usually with a certain elapsed time. Successful salespeople know that that exactly the same rules apply in sales. Read More

While we are all eager to launch a new campaign and wait for the conversions to come rolling in, it's not a bad idea to make sure you aren't making some of the most common mistakes people make. Make sure to make a mental note of this and avoid them at all costs. Read More

More Marketing and sales during recession for success during upturn? Do you need to increase sales and marketing efforts a recession or should you wait until the storm is over. Read More

The most important part of delivering your speech is believing in what you're saying, knowing what you're saying, and conveying it with emotion, dimensions, and energy. Please put your heart into it. Read More

Every marketing tactic gets more scrutiny when budgets face the sting of a struggling economy. Here is a glance at how marketers expect to tailor their investments in digital tactics during a downturn. Read More

As a business owner, it might seem enticing to send an e-mail blast about the latest product or service your company offers to everyone on your list. However, before you do, take a few minutes to see how segmenting your customer base provides more-focused advertising, as well as more sales and marketing opportunities. Read More