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Still, the question that has been on my mind for several months now is whether we are seeing a shift where some of the core benefits and skills that people expect to recieve from an MBA are now readily available through social media. In particular, I'm thinking of four areas: Read More

Here are some things that are true: people don't read. And when they pretend to read, they skim. Comprehension and context are at an all time low. We're snackers, and it's adding up. Where this hits us the worst is when communications professionals attempt to match their idea of me (and by me, I mean you) with their “target.” Read More

One of the hottest topics that transcends the public relations, social media and search marketing worlds is online reputation management. Search engines Read More

So why should anyone read yours? Getting noticed might seem impossible. But there are blogs that rise up out of that vast sea of sameness. Blogs started by people just like you. You don 't necessarily need great writing talent, although it's worth developing the talent you have. Read More

Follow these 10 critical strategies and you will inevitably exploit opportunities, prevent failures and advance your career. Read More

Copyblogger Brian Clark has a list of resources for anyone looking to become a pro in Social Media. Read More

I'm sure there's a better list somewhere, but from my observation thus far there are five primary types of messages posted to Twitter: Read More

Although most of our custom role based list building is done for business to business sales and marketing purposes for our clients who need to reach out to some very specific decision makers in specific job roles, they are not exclusively the only ones who can benefit from this solution. As we had discovered from earlier experience, a well built c Read More

Every organization whether it be a Fortune 500 company, or a sole proprietor, should have a mission statement. A mission statement defines your reason for being in business. It should encompass your core business objectives, the values of your organization, and your purpose. Below are some tips and examples to help you write a winning mission stat Read More

Do you remember your first sale? The first time somebody paid you for your product, service, or information? I sure do, and I bet I'm not alone in getting that giddy feeling when somebody was actually paying me! What a thrill, and my enthusiasm was through the roof. Read More