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How using partnerships, social media, celebrities and great products can grow your business. So much so that your product sells out in 90 minutes. Here's how you can copy one of the most successful product launches in New Zealand. Read More

Learn how to report and demonstrate social media ROI by understanding measurement difficulties, along with examples and social media ROI infographics. Read More

An upcoming webinar with two pioneering companies in cloud-based services — Dropbox and DocuSign — will give you details about the efficiency your business can achieve by moving to the cloud. Read More

We’re all professional bloggers right?

Well, did you know that certain things that you do with your blog post before you publish it can seriously affect the success of that post? Read More

If I asked you to go out and do influencer marketing, your natural instinct would be to go out and find the best bloggers in your niche, and see if they were open to partnering up.

In fact, this is most peoples’ natural instinct, and as a result it creates a huge skew.

You have the top 1% of Read More

Your professionalism stands for itself in your resume and experience. Your social media should remain just that – social.
Be YOURSELF. Be HUMAN. Build your personal brand based on who you really are. After all, if a company doesn’t like the content you’re posting, then maybe you aren’t a good fit Read More

Creating a plan to market any small business to customers in the local area can seem a daunting prospect but it doesn't need to be that way. Read More

Here are the transactional emails you need to focus on for your eCommerce business, and here is how you can optimize them. Read More

Episode 13 of TrendPal Podcast with Lotta Gergils Aston and Martin Lindeskog.

Bits and Pieces of Sensitive Material. [Editor’s note: I cut the episode in two pieces. Is it a “trick or a treat”? ;) ^ML.] We are talking about a belt-scooter, Movember, Apple Pay versus CurrentC, Deezer acquisition Read More

This simple 4-step approach can help would be entrepreneurs navigate through challenges of starting a small business. Read More