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If your listing or landing page misses the mark in any of these areas, it’s possible that Google will lower your ranking due to a user experience mismatch for that keyword. Read More

Remote working means you’re away from the office, which results in there being a lack of communication that could potentially lead to you missing out on some information or key pieces of data etc. Read More

Ten startup founders share the mistakes they made when launching their business ventures, and offer advice on how to avoid making them in the first place. Read More

Again, we’ve been asked to re-publish our piece from 3 years ago on UIX – the Usability Testing section from our own Online Marketing eBook and we’re doing so again right here fyi. If you are an SMB owner and you have a site, the use of UIX for same is imperative! You would have no idea as to the Read More

You’re finally beginning to create the website of your dreams for your business – where do you begin?

When it comes to designing the landing page, there are many tools available to help you create the best one out there. In fact, everyone has an opinion as to what the best steps are to creating Read More

Time to talk again about email subscribers vs Facebook followers.

The last few days I’ve been reading Jeff Walker’s excellent book, “Launch”. And Chapter 3 covers list building, which he eloquently calls, “A License To Print Money”. Read More

A successful marketer does not just sell knowledge. They sell what is most valuable to the prospect. The knowledge is a means to an end, but you SELL the end. Not only that, but YOU have to realize what they REALLY want. Read More

Projects have constraints and elements that affect each other, these different Constraints can be found in the Project Management Triangle. Each side/angle represents one of these constraints, they are; ‘Scope’, ‘Time’ and ‘Cost’. These factors cannot individually be affected without changing the o Read More

Episode 9 of TrendPal podcast. Lotta Gergils Aston and I are talking books, silent orders, crowd-funding segment of future shows, etc. Read More

EMAIL MARKETING is pretty self explanatory. There isn't a lot to what it entails and it’s pretty easy to do, especially if you have hired the right copywriter. Read More